Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia
This study aims to develop an investigative model of Repurchase Intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2025-02-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AMBR/article/view/36581 |
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| _version_ | 1832539830018375680 |
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| author | Mohamad Rizan Agung Kresnamurti Farah Chalida Hanoum Raka Pria Anugrah Heri Prabowo Qristin Violinda Guruh Ghifar Zalzalah Hapsari Dyah Herdiany |
| author_facet | Mohamad Rizan Agung Kresnamurti Farah Chalida Hanoum Raka Pria Anugrah Heri Prabowo Qristin Violinda Guruh Ghifar Zalzalah Hapsari Dyah Herdiany |
| author_sort | Mohamad Rizan |
| collection | DOAJ |
| description |
This study aims to develop an investigative model of Repurchase Intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis of customer repurchase decisions for multinational franchise retail food and beverage products in Indonesia. Following the boycott movement against certain foreign-brand food and beverage goods, the impact of religious beliefs, hostility, and the perception of the country of origin define this process. A causal/explanatory survey was employed as the research method. Participatory observations, interviews, and questionnaires with a total of 220 respondents were used as primary data gathering methods. These were distributed both digitally and conventionally. Google Form in all randomly selected public and private universities analysis units in Indonesia. The observation unit (respondent) used convenience/accidental sampling technique. The analytical tool employed Lisrel version 88.0. The findings reveal that Islamic religiosity, consumer animosity, and country of origin affect repurchase intention. This original research can generate specific and relevant findings for the Indonesian market context, which can be used by companies to design more effective marketing, brand management, and product development strategies. This will help companies to better understand their customers' preferences and needs, as well as to build stronger relationships with consumers.
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| format | Article |
| id | doaj-art-80af3af041174c8197f00cd676d81564 |
| institution | Kabale University |
| issn | 2775-202X |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management |
| record_format | Article |
| series | Asian Management and Business Review |
| spelling | doaj-art-80af3af041174c8197f00cd676d815642025-02-05T08:57:00ZengUniversitas Islam Indonesia, Faculty of Business and Economics, Department of ManagementAsian Management and Business Review2775-202X2025-02-0151Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in IndonesiaMohamad Rizan0Agung Kresnamurti1Farah Chalida Hanoum2Raka Pria Anugrah3Heri Prabowo4Qristin Violinda5Guruh Ghifar Zalzalah6Hapsari Dyah Herdiany7Universitas Negeri JakartaUniversitas Negeri JakartaUniversitas Negeri JakartaUniversitas Negeri JakartaUniversitas PGRI SemarangUniversitas PGRI SemarangUniversitas PGRI YogyakartaUniversitas PGRI Yogyakarta This study aims to develop an investigative model of Repurchase Intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis of customer repurchase decisions for multinational franchise retail food and beverage products in Indonesia. Following the boycott movement against certain foreign-brand food and beverage goods, the impact of religious beliefs, hostility, and the perception of the country of origin define this process. A causal/explanatory survey was employed as the research method. Participatory observations, interviews, and questionnaires with a total of 220 respondents were used as primary data gathering methods. These were distributed both digitally and conventionally. Google Form in all randomly selected public and private universities analysis units in Indonesia. The observation unit (respondent) used convenience/accidental sampling technique. The analytical tool employed Lisrel version 88.0. The findings reveal that Islamic religiosity, consumer animosity, and country of origin affect repurchase intention. This original research can generate specific and relevant findings for the Indonesian market context, which can be used by companies to design more effective marketing, brand management, and product development strategies. This will help companies to better understand their customers' preferences and needs, as well as to build stronger relationships with consumers. https://journal.uii.ac.id/AMBR/article/view/36581Consumer animosityCountry of originFood and beverageReligiosityRetailRepurchase Intention |
| spellingShingle | Mohamad Rizan Agung Kresnamurti Farah Chalida Hanoum Raka Pria Anugrah Heri Prabowo Qristin Violinda Guruh Ghifar Zalzalah Hapsari Dyah Herdiany Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia Asian Management and Business Review Consumer animosity Country of origin Food and beverage Religiosity Retail Repurchase Intention |
| title | Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia |
| title_full | Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia |
| title_fullStr | Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia |
| title_full_unstemmed | Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia |
| title_short | Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia |
| title_sort | investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in indonesia |
| topic | Consumer animosity Country of origin Food and beverage Religiosity Retail Repurchase Intention |
| url | https://journal.uii.ac.id/AMBR/article/view/36581 |
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