Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency
Today, there are disciplines that concentrate on tourism, some of which highlight a tourist’s visiting decision; this is not only associated with the brand or reputation of a destination but also its image. From this premise, this study aims to find the relationship between destination branding and...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2025-06-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/22822 |
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| author | Saida Zainurossalamia ZA Irsan Tricahyadinata |
| author_facet | Saida Zainurossalamia ZA Irsan Tricahyadinata |
| author_sort | Saida Zainurossalamia ZA |
| collection | DOAJ |
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Today, there are disciplines that concentrate on tourism, some of which highlight a tourist’s visiting decision; this is not only associated with the brand or reputation of a destination but also its image. From this premise, this study aims to find the relationship between destination branding and destination image on tourists’ visiting decisions. With a focus on tourists visiting Lariti Beach, Bima Regency (Indonesia), data collection via interviews based on non-probability sampling techniques were made. Using the partial least squares (PLS) method, the results of the study reveal that both destination branding and destination image affect tourists’ visiting decisions systematically. When compared, destination branding is the more important instrument for increasing visiting decisions compared to image. Therefore, this research opens space and attention for further studies to consider destination image as a critical function in stimulating visiting decisions. Future implications include tourism policies that lead to optimal branding and image.
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| format | Article |
| id | doaj-art-8078def5b2d04e5b8cf4675c6d51c26d |
| institution | Kabale University |
| issn | 0867-5856 2080-6922 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Tourism |
| spelling | doaj-art-8078def5b2d04e5b8cf4675c6d51c26d2025-08-20T03:28:10ZengLodz University PressTourism0867-58562080-69222025-06-0135110.18778/0867-5856.2025.15Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima RegencySaida Zainurossalamia ZA0https://orcid.org/0000-0002-8046-0343Irsan Tricahyadinata1https://orcid.org/0000-0002-7949-0684Universitas Mulawarman (Samarinda, Indonesia), Faculty of Economics and BusinessUniversitas Mulawarman (Samarinda, Indonesia), Faculty of Economics and Business Today, there are disciplines that concentrate on tourism, some of which highlight a tourist’s visiting decision; this is not only associated with the brand or reputation of a destination but also its image. From this premise, this study aims to find the relationship between destination branding and destination image on tourists’ visiting decisions. With a focus on tourists visiting Lariti Beach, Bima Regency (Indonesia), data collection via interviews based on non-probability sampling techniques were made. Using the partial least squares (PLS) method, the results of the study reveal that both destination branding and destination image affect tourists’ visiting decisions systematically. When compared, destination branding is the more important instrument for increasing visiting decisions compared to image. Therefore, this research opens space and attention for further studies to consider destination image as a critical function in stimulating visiting decisions. Future implications include tourism policies that lead to optimal branding and image. https://czasopisma.uni.lodz.pl/tourism/article/view/22822destination brandingdestination imagevisiting decisionspartial least squaresPLSLariti Beach |
| spellingShingle | Saida Zainurossalamia ZA Irsan Tricahyadinata Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency Tourism destination branding destination image visiting decisions partial least squares PLS Lariti Beach |
| title | Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency |
| title_full | Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency |
| title_fullStr | Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency |
| title_full_unstemmed | Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency |
| title_short | Relevance for tourist visiting decisions – destination branding vs destination image: Case study from Lariti Beach, Bima Regency |
| title_sort | relevance for tourist visiting decisions destination branding vs destination image case study from lariti beach bima regency |
| topic | destination branding destination image visiting decisions partial least squares PLS Lariti Beach |
| url | https://czasopisma.uni.lodz.pl/tourism/article/view/22822 |
| work_keys_str_mv | AT saidazainurossalamiaza relevancefortouristvisitingdecisionsdestinationbrandingvsdestinationimagecasestudyfromlaritibeachbimaregency AT irsantricahyadinata relevancefortouristvisitingdecisionsdestinationbrandingvsdestinationimagecasestudyfromlaritibeachbimaregency |