Effects of digital marketing on departmental choice and awareness in higher education
The purpose of this study is to explore the influence of digital marketing and advertising on students’ perceptions and choices regarding academic departments, employing the social presence theory and the marketing funnel framework. The research sample comprised 156 students specializing in internat...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/18479790251339786 |
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