The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations

The stage-gate method was initially developed as a description of the new product development practices within high-performing firms. At its heart the concept is simple: and the flow of activity of a stage-gate includes project action, information generation, analysis and decision. Research has show...

Full description

Saved in:
Bibliographic Details
Main Authors: Paul Trott, David Baxter, Paul Ellwood, Patrick van der Duin
Format: Article
Language:English
Published: Pluto Journals 2022-05-01
Series:Prometheus
Online Access:https://www.scienceopen.com/hosted-document?doi=10.13169/prometheus.38.2.0207
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850221341422125056
author Paul Trott
David Baxter
Paul Ellwood
Patrick van der Duin
author_facet Paul Trott
David Baxter
Paul Ellwood
Patrick van der Duin
author_sort Paul Trott
collection DOAJ
description The stage-gate method was initially developed as a description of the new product development practices within high-performing firms. At its heart the concept is simple: and the flow of activity of a stage-gate includes project action, information generation, analysis and decision. Research has shown that the stage-gate method has been extremely successful in many contexts. The question of whether the approach is suitable for all projects in all situations is a principal faultline within the literature. Proponents argue that adaptations and evolutions of the stage approach enable it to be universally applied. This paper provides a critical review of the literature and we identify chronic limitations of stage-gate when evaluated against contemporary challenges, including VUCA (volatility, uncertainty, complexity and ambiguity), environment, digitization and open innovation. We remain critical about whether these contemporary currents are best approached by yet another reconfiguration of stage-gate building blocks. We argue that high uncertainty (caused by these currents) requires the flexibility to change fundamental elements of a project, including the underlying concept and the target market, which means that stage-gate is not well suited to innovation processes addressing these contemporary challenges. We propose a typology to show its suitability.
format Article
id doaj-art-803ba0affd9444ca8da1045a30ea757b
institution OA Journals
issn 0810-9028
1470-1030
language English
publishDate 2022-05-01
publisher Pluto Journals
record_format Article
series Prometheus
spelling doaj-art-803ba0affd9444ca8da1045a30ea757b2025-08-20T02:06:44ZengPluto JournalsPrometheus0810-90281470-10302022-05-0138220722710.13169/prometheus.38.2.0207The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizationsPaul TrottDavid BaxterPaul EllwoodPatrick van der DuinThe stage-gate method was initially developed as a description of the new product development practices within high-performing firms. At its heart the concept is simple: and the flow of activity of a stage-gate includes project action, information generation, analysis and decision. Research has shown that the stage-gate method has been extremely successful in many contexts. The question of whether the approach is suitable for all projects in all situations is a principal faultline within the literature. Proponents argue that adaptations and evolutions of the stage approach enable it to be universally applied. This paper provides a critical review of the literature and we identify chronic limitations of stage-gate when evaluated against contemporary challenges, including VUCA (volatility, uncertainty, complexity and ambiguity), environment, digitization and open innovation. We remain critical about whether these contemporary currents are best approached by yet another reconfiguration of stage-gate building blocks. We argue that high uncertainty (caused by these currents) requires the flexibility to change fundamental elements of a project, including the underlying concept and the target market, which means that stage-gate is not well suited to innovation processes addressing these contemporary challenges. We propose a typology to show its suitability.https://www.scienceopen.com/hosted-document?doi=10.13169/prometheus.38.2.0207
spellingShingle Paul Trott
David Baxter
Paul Ellwood
Patrick van der Duin
The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations
Prometheus
title The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations
title_full The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations
title_fullStr The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations
title_full_unstemmed The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations
title_short The changing context of innovation management: A critique of the relevance of the stage-gate approach to current organizations
title_sort changing context of innovation management a critique of the relevance of the stage gate approach to current organizations
url https://www.scienceopen.com/hosted-document?doi=10.13169/prometheus.38.2.0207
work_keys_str_mv AT paultrott thechangingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations
AT davidbaxter thechangingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations
AT paulellwood thechangingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations
AT patrickvanderduin thechangingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations
AT paultrott changingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations
AT davidbaxter changingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations
AT paulellwood changingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations
AT patrickvanderduin changingcontextofinnovationmanagementacritiqueoftherelevanceofthestagegateapproachtocurrentorganizations