MARKETING APPROACHES OF PSYCHOLOGICAL INFLUENCE ON CONSUMERS
The article examines the psychological factors and marketing tools that influence consumer purchasing behavior and consumer cognitive decisions. This study attempted to analyze consumer psychology in relation to various marketing methods that marketers use to convey their messages to the target aud...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Helvetica Publishing House
2025-04-01
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| Series: | Економіка та суспільство |
| Subjects: | |
| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/6035 |
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