Modelling innovation adoption spreading in complex networks

Abstract Innovation adoption pattern has been found to be influenced by the underlying social network structure and its constituent entities. In this paper, we model innovation diffusion considering (1) the role of network structures in dictating the spread of adoption and (2) how individual’s chara...

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Bibliographic Details
Main Authors: Jing-Lin Duanmu, Wei Koong Chai
Format: Article
Language:English
Published: SpringerOpen 2025-04-01
Series:Applied Network Science
Subjects:
Online Access:https://doi.org/10.1007/s41109-025-00698-8
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