Influence of virtual fitting experience on consumers′ purchase intentions
In order to explore the impact of virtual fitting experience on consumers′ purchase intention, literature research method was used to put forward research hypotheses based on virtual fitting experience. Five dimensions of virtual fitting experience were determined, and a theoretical model among virt...
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| Main Authors: | XIE Xiaoxi, QU Hongjian |
|---|---|
| Format: | Article |
| Language: | zho |
| Published: |
Editorial Office of Journal of XPU
2024-08-01
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| Series: | Xi'an Gongcheng Daxue xuebao |
| Subjects: | |
| Online Access: | http://journal.xpu.edu.cn/en/#/digest?ArticleID=1481 |
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