Influence of virtual fitting experience on consumers′ purchase intentions
In order to explore the impact of virtual fitting experience on consumers′ purchase intention, literature research method was used to put forward research hypotheses based on virtual fitting experience. Five dimensions of virtual fitting experience were determined, and a theoretical model among virt...
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| Format: | Article |
| Language: | zho |
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Editorial Office of Journal of XPU
2024-08-01
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| Series: | Xi'an Gongcheng Daxue xuebao |
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| Online Access: | http://journal.xpu.edu.cn/en/#/digest?ArticleID=1481 |
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| _version_ | 1850134823801192448 |
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| author | XIE Xiaoxi QU Hongjian |
| author_facet | XIE Xiaoxi QU Hongjian |
| author_sort | XIE Xiaoxi |
| collection | DOAJ |
| description | In order to explore the impact of virtual fitting experience on consumers′ purchase intention, literature research method was used to put forward research hypotheses based on virtual fitting experience. Five dimensions of virtual fitting experience were determined, and a theoretical model among virtual fitting experience, perceived authenticity, and consumer purchase intention was established. The hypotheses were proposed, and multiple regression analysis was carried out on the valid data. The results show that the sensory experience, emotional experience, thinking experience, action experience and related experience in the virtual fitting experience have a positive impact on consumers′ purchase intention; perceived authenticity plays a partial mediating role in the sensory experience, emotional experience, action experience and related experience in the virtual fitting experience, but it plays a complete mediating role in the thinking experience. The research results can provide reference for merchants with virtual fitting experience to improve the virtual fitting experience mode and marketing strategy. |
| format | Article |
| id | doaj-art-801f68e85fdc4be281258d9e85dea691 |
| institution | OA Journals |
| issn | 1674-649X |
| language | zho |
| publishDate | 2024-08-01 |
| publisher | Editorial Office of Journal of XPU |
| record_format | Article |
| series | Xi'an Gongcheng Daxue xuebao |
| spelling | doaj-art-801f68e85fdc4be281258d9e85dea6912025-08-20T02:31:37ZzhoEditorial Office of Journal of XPUXi'an Gongcheng Daxue xuebao1674-649X2024-08-01384334110.13338/j.issn.1674-649x.2024.04.005Influence of virtual fitting experience on consumers′ purchase intentionsXIE Xiaoxi0QU Hongjian1School of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai 201600, ChinaSchool of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai 201600, ChinaIn order to explore the impact of virtual fitting experience on consumers′ purchase intention, literature research method was used to put forward research hypotheses based on virtual fitting experience. Five dimensions of virtual fitting experience were determined, and a theoretical model among virtual fitting experience, perceived authenticity, and consumer purchase intention was established. The hypotheses were proposed, and multiple regression analysis was carried out on the valid data. The results show that the sensory experience, emotional experience, thinking experience, action experience and related experience in the virtual fitting experience have a positive impact on consumers′ purchase intention; perceived authenticity plays a partial mediating role in the sensory experience, emotional experience, action experience and related experience in the virtual fitting experience, but it plays a complete mediating role in the thinking experience. The research results can provide reference for merchants with virtual fitting experience to improve the virtual fitting experience mode and marketing strategy.http://journal.xpu.edu.cn/en/#/digest?ArticleID=1481virtual fittingvirtual technologyvirtual experiencesperceived authenticitypurchase intentions |
| spellingShingle | XIE Xiaoxi QU Hongjian Influence of virtual fitting experience on consumers′ purchase intentions Xi'an Gongcheng Daxue xuebao virtual fitting virtual technology virtual experiences perceived authenticity purchase intentions |
| title | Influence of virtual fitting experience on consumers′ purchase intentions |
| title_full | Influence of virtual fitting experience on consumers′ purchase intentions |
| title_fullStr | Influence of virtual fitting experience on consumers′ purchase intentions |
| title_full_unstemmed | Influence of virtual fitting experience on consumers′ purchase intentions |
| title_short | Influence of virtual fitting experience on consumers′ purchase intentions |
| title_sort | influence of virtual fitting experience on consumers purchase intentions |
| topic | virtual fitting virtual technology virtual experiences perceived authenticity purchase intentions |
| url | http://journal.xpu.edu.cn/en/#/digest?ArticleID=1481 |
| work_keys_str_mv | AT xiexiaoxi influenceofvirtualfittingexperienceonconsumerspurchaseintentions AT quhongjian influenceofvirtualfittingexperienceonconsumerspurchaseintentions |