REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNION

This paper aims at analyzing the possibilities of protection of unregistered trademarks in the European Union. Although the European legislation mainly focuses on the protection of registered trademarks, specific provisions provide for the opposabiity of unregistered trademarks that are protected...

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Main Author: George-Mihai IRIMESCU
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2018-05-01
Series:Challenges of the Knowledge Society
Online Access:http://cks.univnt.ro/uploads/cks_2018_articles/index.php?dir=4_intellectual_property_law%2F&download=CKS_2018_intellectual_+property_law_004.pdf
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author George-Mihai IRIMESCU
author_facet George-Mihai IRIMESCU
author_sort George-Mihai IRIMESCU
collection DOAJ
description This paper aims at analyzing the possibilities of protection of unregistered trademarks in the European Union. Although the European legislation mainly focuses on the protection of registered trademarks, specific provisions provide for the opposabiity of unregistered trademarks that are protected according to the national legislation. The first chapter analyzes the relevant legal provisions, highlighting the European legislator's approach with respect to the protection of unregistered trademarks, from the perspective of the applicable regulations and directives. Then, the main provisions regarding the opposability of national unregistered marks at European level and the conditions they have to meet are also analyzed, also reviewing the relevant case-law. The paper focuses on fulfilling the condition of use, which must meet both the criteria set by the national legistaion and the „Europena criteria”. The notion of „use in the course of trade” is also analysed from the perspective of the applicable case-law. Moving further, the article continues with short considerations on the opposability of well-known trademarks at European level, and, more specifically, regarding the opposability of unregistered trademarks by Romanian holders. Last but not least, the protection of trademarks with reputation is briefly analysed. In conclusion, the paper raises the question wether protection of European unregistred trademarks should concern the European legislator in future amendment of the EU Trade Mark Regulation.
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spelling doaj-art-7fdafdf46bd4402b8fa6a1739aaff4f62025-08-20T02:58:04ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962018-05-0112-754761REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNIONGeorge-Mihai IRIMESCU0PhD Candidate, Faculty of Law, “Nicolae Titulescu” University, Bucharest (e-mail: georgemihai.irimescu@gmail.com)This paper aims at analyzing the possibilities of protection of unregistered trademarks in the European Union. Although the European legislation mainly focuses on the protection of registered trademarks, specific provisions provide for the opposabiity of unregistered trademarks that are protected according to the national legislation. The first chapter analyzes the relevant legal provisions, highlighting the European legislator's approach with respect to the protection of unregistered trademarks, from the perspective of the applicable regulations and directives. Then, the main provisions regarding the opposability of national unregistered marks at European level and the conditions they have to meet are also analyzed, also reviewing the relevant case-law. The paper focuses on fulfilling the condition of use, which must meet both the criteria set by the national legistaion and the „Europena criteria”. The notion of „use in the course of trade” is also analysed from the perspective of the applicable case-law. Moving further, the article continues with short considerations on the opposability of well-known trademarks at European level, and, more specifically, regarding the opposability of unregistered trademarks by Romanian holders. Last but not least, the protection of trademarks with reputation is briefly analysed. In conclusion, the paper raises the question wether protection of European unregistred trademarks should concern the European legislator in future amendment of the EU Trade Mark Regulation.http://cks.univnt.ro/uploads/cks_2018_articles/index.php?dir=4_intellectual_property_law%2F&download=CKS_2018_intellectual_+property_law_004.pdf
spellingShingle George-Mihai IRIMESCU
REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNION
Challenges of the Knowledge Society
title REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNION
title_full REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNION
title_fullStr REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNION
title_full_unstemmed REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNION
title_short REGISTERED vs. UNREGISTERED TRADE MARKS IN THE EUROPEAN UNION
title_sort registered vs unregistered trade marks in the european union
url http://cks.univnt.ro/uploads/cks_2018_articles/index.php?dir=4_intellectual_property_law%2F&download=CKS_2018_intellectual_+property_law_004.pdf
work_keys_str_mv AT georgemihaiirimescu registeredvsunregisteredtrademarksintheeuropeanunion