Bibliometric analysis of trends and development in religion and green tourism behavior

Making use of Scopus indexed bibliometric data this study investigated the influence of religion on green tourism behaviour. Employing VOSviewer and Microsoft Excel as analytical tools, this study identified a gradual increase of publications in this area over the study period. This growth is believ...

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Main Authors: Precious Chikezie Ezeh, Kaitano Dube
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2445771
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author Precious Chikezie Ezeh
Kaitano Dube
author_facet Precious Chikezie Ezeh
Kaitano Dube
author_sort Precious Chikezie Ezeh
collection DOAJ
description Making use of Scopus indexed bibliometric data this study investigated the influence of religion on green tourism behaviour. Employing VOSviewer and Microsoft Excel as analytical tools, this study identified a gradual increase of publications in this area over the study period. This growth is believed to have been driven by environmental pressures such as pollution, climate change, adoption of SDGs and the outbreak of pandemics such as COVID-19. There seems to be an intense focus on studies that focus on understanding Islam and Christian religions’ influence in green purchasing behaviour, with evidence showing that these two religions play a central role in fostering a culture of environmental stewardship among followers. Religion significantly influences sustainability initiatives, promoting green purchasing intentions and ecological behaviors. The impact of other religions outside of main stream religions remains largely unknown. While study found a link between religion and purchasing behaviour It is unclear how tourism businesses utilize this information to attract religious-conscious tourists to their businesses. Despite the growing literature on religion and green tourism, there are substantial geographic and theoretical knowledge gaps regarding religion’s effect on green purchasing behavior, hindering effective marketing to this niche.
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spelling doaj-art-7fc01b394936490ba872299b859045192025-01-28T13:42:20ZengTaylor & Francis GroupCogent Social Sciences2331-18862025-12-0111110.1080/23311886.2024.2445771Bibliometric analysis of trends and development in religion and green tourism behaviorPrecious Chikezie Ezeh0Kaitano Dube1Department of Business Administration, Federal University Gusau, Gusau, Zamfara State, NigeriaDepartment of Human Sciences, Department of Tourism and Integrated Communication, Vaal University of Technology, Vanderbijlpark, South AfricaMaking use of Scopus indexed bibliometric data this study investigated the influence of religion on green tourism behaviour. Employing VOSviewer and Microsoft Excel as analytical tools, this study identified a gradual increase of publications in this area over the study period. This growth is believed to have been driven by environmental pressures such as pollution, climate change, adoption of SDGs and the outbreak of pandemics such as COVID-19. There seems to be an intense focus on studies that focus on understanding Islam and Christian religions’ influence in green purchasing behaviour, with evidence showing that these two religions play a central role in fostering a culture of environmental stewardship among followers. Religion significantly influences sustainability initiatives, promoting green purchasing intentions and ecological behaviors. The impact of other religions outside of main stream religions remains largely unknown. While study found a link between religion and purchasing behaviour It is unclear how tourism businesses utilize this information to attract religious-conscious tourists to their businesses. Despite the growing literature on religion and green tourism, there are substantial geographic and theoretical knowledge gaps regarding religion’s effect on green purchasing behavior, hindering effective marketing to this niche.https://www.tandfonline.com/doi/10.1080/23311886.2024.2445771Religious tourismgreen behaviorclimate changeeco-spiritualitysustainable consumptiongreen purchase intention
spellingShingle Precious Chikezie Ezeh
Kaitano Dube
Bibliometric analysis of trends and development in religion and green tourism behavior
Cogent Social Sciences
Religious tourism
green behavior
climate change
eco-spirituality
sustainable consumption
green purchase intention
title Bibliometric analysis of trends and development in religion and green tourism behavior
title_full Bibliometric analysis of trends and development in religion and green tourism behavior
title_fullStr Bibliometric analysis of trends and development in religion and green tourism behavior
title_full_unstemmed Bibliometric analysis of trends and development in religion and green tourism behavior
title_short Bibliometric analysis of trends and development in religion and green tourism behavior
title_sort bibliometric analysis of trends and development in religion and green tourism behavior
topic Religious tourism
green behavior
climate change
eco-spirituality
sustainable consumption
green purchase intention
url https://www.tandfonline.com/doi/10.1080/23311886.2024.2445771
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AT kaitanodube bibliometricanalysisoftrendsanddevelopmentinreligionandgreentourismbehavior