How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US
The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers be...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2024-11-01
|
| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3373.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|