How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US
The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers be...
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| Format: | Article |
| Language: | English |
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Editura ASE
2024-11-01
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| Series: | Amfiteatru Economic |
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| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3373.pdf |
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| _version_ | 1849414506658136064 |
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| author | José Luis Ruiz-Real Juan Uribe-Toril María del Mar Martín-García |
| author_facet | José Luis Ruiz-Real Juan Uribe-Toril María del Mar Martín-García |
| author_sort | José Luis Ruiz-Real |
| collection | DOAJ |
| description | The effectiveness of specific marketing actions taken by retailers is different depending on
the product category. This paper aims to analyse the role that different product categories
play in consumer response to retail assortment. Hypotheses are tested in an online experiment
using consumers belonging to a large panel in the US Both assortment size and composition
were manipulated. Four product categories were considered. The results show the need for
retailers to offer different strategies based on the role that categories play in consumer
response to retail assortment. |
| format | Article |
| id | doaj-art-7f88fe06cab24d36aae1ccab0a1007c1 |
| institution | Kabale University |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-7f88fe06cab24d36aae1ccab0a1007c12025-08-20T03:33:49ZengEditura ASEAmfiteatru Economic1582-91462247-91042024-11-0126No. Special 181311 132810.24818/EA/2024/S18/1311How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the USJosé Luis Ruiz-Real0https://orcid.org/0000-0002-0906-3740Juan Uribe-Toril 1https://orcid.org/0000-0002-0227-801XMaría del Mar Martín-García2https://orcid.org/0000-0003-3842-6114University of Almería, Almería, SpainUniversity of Almería, Almería, SpainUniversity of Isabel I, Burgos, SpainThe effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers belonging to a large panel in the US Both assortment size and composition were manipulated. Four product categories were considered. The results show the need for retailers to offer different strategies based on the role that categories play in consumer response to retail assortment. https://www.amfiteatrueconomic.ro/temp/Article_3373.pdfretailingprivate labelbrandingassortmentproduct categories |
| spellingShingle | José Luis Ruiz-Real Juan Uribe-Toril María del Mar Martín-García How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US Amfiteatru Economic retailing private label branding assortment product categories |
| title | How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US |
| title_full | How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US |
| title_fullStr | How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US |
| title_full_unstemmed | How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US |
| title_short | How Do Different Product Categories Involve the Retailer’s Assortment Management Strategies? The Case of the US |
| title_sort | how do different product categories involve the retailer s assortment management strategies the case of the us |
| topic | retailing private label branding assortment product categories |
| url | https://www.amfiteatrueconomic.ro/temp/Article_3373.pdf |
| work_keys_str_mv | AT joseluisruizreal howdodifferentproductcategoriesinvolvetheretailersassortmentmanagementstrategiesthecaseoftheus AT juanuribetoril howdodifferentproductcategoriesinvolvetheretailersassortmentmanagementstrategiesthecaseoftheus AT mariadelmarmartingarcia howdodifferentproductcategoriesinvolvetheretailersassortmentmanagementstrategiesthecaseoftheus |