EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS
Mobile payment systems have become an integral part of the digital ecosystem, simplifying financial transactions among individuals, businesses, and even the government in some cases (C2G, G2C) using handheld mobile gadgets. The current academic literature concentrates on the acceptance of mobile pay...
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| Format: | Article |
| Language: | English |
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World Scientific Publishing
2023-12-01
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| Series: | Journal of Business & Economic Analysis |
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| Online Access: | https://www.worldscientific.com/doi/10.1142/S273756682450004X |
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| author | MUHAMMAD ABDUS SALAM S. M. NAFIZ RAYUN VAI SHIEM LEONG |
| author_facet | MUHAMMAD ABDUS SALAM S. M. NAFIZ RAYUN VAI SHIEM LEONG |
| author_sort | MUHAMMAD ABDUS SALAM |
| collection | DOAJ |
| description | Mobile payment systems have become an integral part of the digital ecosystem, simplifying financial transactions among individuals, businesses, and even the government in some cases (C2G, G2C) using handheld mobile gadgets. The current academic literature concentrates on the acceptance of mobile payment systems (MPS), including generational diversity, emphasizing the necessity for more concentration on the factors behind MPS adoption trends based on specific economic aspects concerning marketers’, marketing professionals', and practitioners' interests. Therefore, this study synthesizes the existing insights to address the current knowledge gap regarding MPS adoption among Generation Z citizens in developing economies, particularly focusing on Bangladesh. However, grounded in the UTAUT model, this study utilizes structural equation modeling (SEM). IBM SPSS 27 and SmartPLS 3.2.9 have been used for data analysis. The results of this study reveal that Gen Z citizens have positive perspectives toward MPS, and the important factors affecting their acceptance are effort expectancy, enjoyment, performance expectancy, and trust. Finally, the study offers significant insights for further studies in terms of empirical and theoretical contributions. |
| format | Article |
| id | doaj-art-7f5009cb945c446caf5a5342d6b447c8 |
| institution | OA Journals |
| issn | 2737-5668 2618-0324 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | World Scientific Publishing |
| record_format | Article |
| series | Journal of Business & Economic Analysis |
| spelling | doaj-art-7f5009cb945c446caf5a5342d6b447c82025-08-20T02:07:31ZengWorld Scientific PublishingJournal of Business & Economic Analysis2737-56682618-03242023-12-01060337140010.1142/S273756682450004XEXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSISMUHAMMAD ABDUS SALAM0S. M. NAFIZ RAYUN1VAI SHIEM LEONG2UBD School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei DarussalamDepartment of Management Information Systems, Noakhali Science and Technology University, Noakhali, BangladeshUBD School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei DarussalamMobile payment systems have become an integral part of the digital ecosystem, simplifying financial transactions among individuals, businesses, and even the government in some cases (C2G, G2C) using handheld mobile gadgets. The current academic literature concentrates on the acceptance of mobile payment systems (MPS), including generational diversity, emphasizing the necessity for more concentration on the factors behind MPS adoption trends based on specific economic aspects concerning marketers’, marketing professionals', and practitioners' interests. Therefore, this study synthesizes the existing insights to address the current knowledge gap regarding MPS adoption among Generation Z citizens in developing economies, particularly focusing on Bangladesh. However, grounded in the UTAUT model, this study utilizes structural equation modeling (SEM). IBM SPSS 27 and SmartPLS 3.2.9 have been used for data analysis. The results of this study reveal that Gen Z citizens have positive perspectives toward MPS, and the important factors affecting their acceptance are effort expectancy, enjoyment, performance expectancy, and trust. Finally, the study offers significant insights for further studies in terms of empirical and theoretical contributions.https://www.worldscientific.com/doi/10.1142/S273756682450004XMobile financial services (MFS)mobile payment systems (MPS)financial inclusiongeneration ZUTAUT modelBangladesh |
| spellingShingle | MUHAMMAD ABDUS SALAM S. M. NAFIZ RAYUN VAI SHIEM LEONG EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS Journal of Business & Economic Analysis Mobile financial services (MFS) mobile payment systems (MPS) financial inclusion generation Z UTAUT model Bangladesh |
| title | EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS |
| title_full | EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS |
| title_fullStr | EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS |
| title_full_unstemmed | EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS |
| title_short | EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z’S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS |
| title_sort | examining critical factors influencing generation z s acceptance of mobile payment systems in bangladesh a utaut model analysis |
| topic | Mobile financial services (MFS) mobile payment systems (MPS) financial inclusion generation Z UTAUT model Bangladesh |
| url | https://www.worldscientific.com/doi/10.1142/S273756682450004X |
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