Exploring attitudes and perceptions regarding a self-driving demonstration
Purpose – Public opinion regarding autonomous vehicles (AV) heavily influences how quickly the technology will be implemented and adopted in the future. However, there is a dearth of empirical evaluations in the literature about riders' perceptions toward service characteristics of shared auton...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025-05-01
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| Series: | Smart and Resilient Transportation |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SRT-02-2024-0002/full/pdf |
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| author | Ronik Ketankumar Patel Roya Etminani-Ghasrodashti Apurva Pamidimukkala Sharareh Kermanshachi Jay Rosenberger Ann Foss |
| author_facet | Ronik Ketankumar Patel Roya Etminani-Ghasrodashti Apurva Pamidimukkala Sharareh Kermanshachi Jay Rosenberger Ann Foss |
| author_sort | Ronik Ketankumar Patel |
| collection | DOAJ |
| description | Purpose – Public opinion regarding autonomous vehicles (AV) heavily influences how quickly the technology will be implemented and adopted in the future. However, there is a dearth of empirical evaluations in the literature about riders' perceptions toward service characteristics of shared autonomous vehicles (SAVs) and their attitudes toward developing AVs. Therefore, the aim of this study is to identify attitudes, views and concerns regarding a self-driving demonstration called RAPID (Rideshare, Automation and Payment Integration Demonstration) incorporated with an already-existing on-demand ridesharing service in Arlington, Texas. Design/methodology/approach – This study developed a ridership survey to collect data from those who had experience using the service at least once during the service deployment. As the RAPID service operations were restricted to the areas near the University of Texas at Arlington (UTA) campus, sample population of this study is highly skewed with all participants being affiliated with UTA. Findings – Findings indicated that survey respondents positively perceived the service features, including comfort, boarding the vehicles, ride safety, booking and scheduling, vehicle speed, climate control and service cost. To complement the survey results, the authors conducted interviews and a focus group study and used conventional content analysis to gain more in-depth insights about RAPID service operations from the perspectives of users and non-users in the post-implementation period. The results indicated that geographic accessibility, service availability and trip cost were the primary concerns of the focus group participants. Originality/value – This study offers critical insights into individual attitudes and perceptions toward shared AVs (SAVs) that will assist local, state and federal transit authorities and planners in formulating policies and transportation strategies to target SAV ridership when the service is more widespread. |
| format | Article |
| id | doaj-art-7f256fbfca744ea28d635a00f4f9638e |
| institution | OA Journals |
| issn | 2632-0495 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Smart and Resilient Transportation |
| spelling | doaj-art-7f256fbfca744ea28d635a00f4f9638e2025-08-20T01:51:41ZengEmerald PublishingSmart and Resilient Transportation2632-04952025-05-017121910.1108/SRT-02-2024-0002Exploring attitudes and perceptions regarding a self-driving demonstrationRonik Ketankumar Patel0Roya Etminani-Ghasrodashti1Apurva Pamidimukkala2Sharareh Kermanshachi3Jay Rosenberger4Ann Foss5Department of Civil Engineering, The University of Texas at Arlington, Arlington, Texas, USATexas A&M University Transportation Institute, College Station, Texas, USADepartment of Civil Engineering, The University of Texas at Arlington, Arlington, Texas, USAIndustrial, Manufacturing and Systems Engineering, The University of Texas at Arlington, Arlington, Texas, USAIndustrial, Manufacturing and Systems Engineering, The University of Texas at Arlington, Arlington, Texas, USACity of Arlington, Arlington, Texas, USAPurpose – Public opinion regarding autonomous vehicles (AV) heavily influences how quickly the technology will be implemented and adopted in the future. However, there is a dearth of empirical evaluations in the literature about riders' perceptions toward service characteristics of shared autonomous vehicles (SAVs) and their attitudes toward developing AVs. Therefore, the aim of this study is to identify attitudes, views and concerns regarding a self-driving demonstration called RAPID (Rideshare, Automation and Payment Integration Demonstration) incorporated with an already-existing on-demand ridesharing service in Arlington, Texas. Design/methodology/approach – This study developed a ridership survey to collect data from those who had experience using the service at least once during the service deployment. As the RAPID service operations were restricted to the areas near the University of Texas at Arlington (UTA) campus, sample population of this study is highly skewed with all participants being affiliated with UTA. Findings – Findings indicated that survey respondents positively perceived the service features, including comfort, boarding the vehicles, ride safety, booking and scheduling, vehicle speed, climate control and service cost. To complement the survey results, the authors conducted interviews and a focus group study and used conventional content analysis to gain more in-depth insights about RAPID service operations from the perspectives of users and non-users in the post-implementation period. The results indicated that geographic accessibility, service availability and trip cost were the primary concerns of the focus group participants. Originality/value – This study offers critical insights into individual attitudes and perceptions toward shared AVs (SAVs) that will assist local, state and federal transit authorities and planners in formulating policies and transportation strategies to target SAV ridership when the service is more widespread.https://www.emerald.com/insight/content/doi/10.1108/SRT-02-2024-0002/full/pdfBenefitsChallengesAttitudesPerceptionsAutonomous vehiclesShared autonomous vehicles |
| spellingShingle | Ronik Ketankumar Patel Roya Etminani-Ghasrodashti Apurva Pamidimukkala Sharareh Kermanshachi Jay Rosenberger Ann Foss Exploring attitudes and perceptions regarding a self-driving demonstration Smart and Resilient Transportation Benefits Challenges Attitudes Perceptions Autonomous vehicles Shared autonomous vehicles |
| title | Exploring attitudes and perceptions regarding a self-driving demonstration |
| title_full | Exploring attitudes and perceptions regarding a self-driving demonstration |
| title_fullStr | Exploring attitudes and perceptions regarding a self-driving demonstration |
| title_full_unstemmed | Exploring attitudes and perceptions regarding a self-driving demonstration |
| title_short | Exploring attitudes and perceptions regarding a self-driving demonstration |
| title_sort | exploring attitudes and perceptions regarding a self driving demonstration |
| topic | Benefits Challenges Attitudes Perceptions Autonomous vehicles Shared autonomous vehicles |
| url | https://www.emerald.com/insight/content/doi/10.1108/SRT-02-2024-0002/full/pdf |
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