Measuring Customer Experience in Mobile Apps: A Systematic Literature Review
Purpose – This research study is aimed at investigating the role and impact of mobile applications in an omnichannel shopping context, with a particular focus on customer experience. The objective of this research is to identify and analyze the specific aspects of customer experience that are enhanc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2024-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/473065 |
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