Measuring Customer Experience in Mobile Apps: A Systematic Literature Review

Measuring Customer Experience in Mobile Apps: A Systematic Literature Review

Purpose – This research study is aimed at investigating the role and impact of mobile applications in an omnichannel shopping context, with a particular focus on customer experience. The objective of this research is to identify and analyze the specific aspects of customer experience that are enhanc...

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Bibliographic Details
Main Authors: Erika Lázár, Krisztián Szűcs
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2024-01-01
Series:Tržište
Subjects:
customer experience
mobile apps
systematic literature review
Online Access:https://hrcak.srce.hr/file/473065
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