Addressing Socioeconomic Challenges Through Usage of Social Commerce in Business: A Social Network Theory and TAM Model Perspectives for Self-Help Groups

Addressing Socioeconomic Challenges Through Usage of Social Commerce in Business: A Social Network Theory and TAM Model Perspectives for Self-Help Groups

Information and communication technologies like social commerce have empowered self-help groups and micro-entrepreneurs to bridge socioeconomic challenges. These technologies help them to reduce the complexity of the task, improve accessibility, eliminate intermediaries, and break conventional barr...

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Bibliographic Details
Main Authors: Dr. Mahasweta Saha, Subhadip Mitra
Format: Article
Language:English
Published: The Academic Research and Publishing UG (i. G.) (AR&P) LLC 2025-07-01
Series:SocioEconomic Challenges
Subjects:
socioeconomic challenges
social commerce
social support
perceived usefulness
perceived ease of use
technology acceptance model
social network theory
Online Access:https://armgpublishing.com/wp-content/uploads/2025/07/SEC_2_2025_14.pdf
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