The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives
Gamification and Artificial Intelligence (AI) have transformed the educational environment, offering innovative approaches to enhance student engagement and learning outcomes. By using the power of gamification and AI, educators can create immersive, personalized, and interactive learning experience...
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| Format: | Article |
| Language: | English |
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IEEE
2025-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/10964191/ |
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| author | Nisar Ahmed Dahri Noraffandy Yahaya Waleed Mugahed Al-Rahmi Latifah Almuqren Abeer S. Almgren Abdulrahman Alshimai Ahmad Samed Al-Adwan |
| author_facet | Nisar Ahmed Dahri Noraffandy Yahaya Waleed Mugahed Al-Rahmi Latifah Almuqren Abeer S. Almgren Abdulrahman Alshimai Ahmad Samed Al-Adwan |
| author_sort | Nisar Ahmed Dahri |
| collection | DOAJ |
| description | Gamification and Artificial Intelligence (AI) have transformed the educational environment, offering innovative approaches to enhance student engagement and learning outcomes. By using the power of gamification and AI, educators can create immersive, personalized, and interactive learning experiences that increase motivation, participation, and academic achievement. This study investigates the relationships between gamification, artificial intelligence, student engagement, and achievement in educational contexts. A quantitative approach was employed, combining online surveys and structural equation modeling (SEM) analysis with 290 students from Malaysia. SEM analysis was performed using SmartPLS 4 software. The findings reveal significant positive relationships between gamification and student achievement, gamification and student engagement, gamification and artificial intelligence, and AI with both student engagement and achievement. Furthermore, student engagement was found to influence student achievement positively. The study’s implications suggest that educators and instructional designers should adopt these technologies to create intelligent, interactive, and personalized learning environments. Future research directions include exploring long-term effects and contextual factors influencing student outcomes to promote student success in the digital age. However, the study is limited to a single country context (Malaysia), and relies on self-reported survey data, which may influence generalizability and introduce potential biases. |
| format | Article |
| id | doaj-art-7e5969a85e344b72a0a0a281d5029cc0 |
| institution | OA Journals |
| issn | 2169-3536 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj-art-7e5969a85e344b72a0a0a281d5029cc02025-08-20T02:20:23ZengIEEEIEEE Access2169-35362025-01-0113707917081010.1109/ACCESS.2025.356056710964191The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis PerspectivesNisar Ahmed Dahri0https://orcid.org/0000-0002-9813-5709Noraffandy Yahaya1Waleed Mugahed Al-Rahmi2https://orcid.org/0000-0002-0980-7439Latifah Almuqren3Abeer S. Almgren4Abdulrahman Alshimai5Ahmad Samed Al-Adwan6Faculty of Educational Sciences and Technology (FEST), University Teknologi Malaysia, Johor Bahru, MalaysiaFaculty of Educational Sciences and Technology (FEST), University Teknologi Malaysia, Johor Bahru, MalaysiaDepartment of Management Information System, College of Business Administration, Dar Al Uloom University, Riyadh, Saudi ArabiaDepartment of Information Systems, College of Computer and Information Sciences, Princess Nourah bint Abdulrahman University, Riyadh, Saudi ArabiaDepartment of Visual Arts, College of Arts, King Saud University, Riyadh, Saudi ArabiaDepartment of Management Information System, College of Business Administration, Dar Al Uloom University, Riyadh, Saudi ArabiaDepartment of Business Technology, Hourani Center for Applied Scientific Research, Business School, Al-Ahliyya Amman University, Amman, JordanGamification and Artificial Intelligence (AI) have transformed the educational environment, offering innovative approaches to enhance student engagement and learning outcomes. By using the power of gamification and AI, educators can create immersive, personalized, and interactive learning experiences that increase motivation, participation, and academic achievement. This study investigates the relationships between gamification, artificial intelligence, student engagement, and achievement in educational contexts. A quantitative approach was employed, combining online surveys and structural equation modeling (SEM) analysis with 290 students from Malaysia. SEM analysis was performed using SmartPLS 4 software. The findings reveal significant positive relationships between gamification and student achievement, gamification and student engagement, gamification and artificial intelligence, and AI with both student engagement and achievement. Furthermore, student engagement was found to influence student achievement positively. The study’s implications suggest that educators and instructional designers should adopt these technologies to create intelligent, interactive, and personalized learning environments. Future research directions include exploring long-term effects and contextual factors influencing student outcomes to promote student success in the digital age. However, the study is limited to a single country context (Malaysia), and relies on self-reported survey data, which may influence generalizability and introduce potential biases.https://ieeexplore.ieee.org/document/10964191/Artificial intelligenceeducationgamificationhuman-AI collaborationpersonalized learningstudent engagement |
| spellingShingle | Nisar Ahmed Dahri Noraffandy Yahaya Waleed Mugahed Al-Rahmi Latifah Almuqren Abeer S. Almgren Abdulrahman Alshimai Ahmad Samed Al-Adwan The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives IEEE Access Artificial intelligence education gamification human-AI collaboration personalized learning student engagement |
| title | The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives |
| title_full | The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives |
| title_fullStr | The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives |
| title_full_unstemmed | The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives |
| title_short | The Effect of AI Gamification on Students’ Engagement and Academic Achievement in Malaysia: SEM Analysis Perspectives |
| title_sort | effect of ai gamification on students x2019 engagement and academic achievement in malaysia sem analysis perspectives |
| topic | Artificial intelligence education gamification human-AI collaboration personalized learning student engagement |
| url | https://ieeexplore.ieee.org/document/10964191/ |
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