THE ROLE OF THE PUBLIC RELATIONS PLAN IN SUCCESSFULLY RUNNING A HUMANITARIAN CAMPAIGN
Public relations activity is increasingly widespread worldwide, each company knowing that in order to make its activity known to the public, it requires punctual public relations actions, actions that require proper planning and organization. Planning must be preceded by research and communication...
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| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2024-10-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2024/15).%20Guta_2.pdf |
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