Content and Genres of City Image Development in Social Media: The City of Arkhangelsk
Official mass media are not the only source of city image development: social media do the same by engaging users in discussion and exchange of opinions. The image of the city in social media is a relatively new research object with a number of unresolved issues. This article defines the phenomenon...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2025-04-01
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| Series: | Виртуальная коммуникация и социальные сети |
| Subjects: | |
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| Summary: | Official mass media are not the only source of city image development: social media do the same by engaging users in discussion and exchange of opinions. The image of the city in social media is a relatively new research object with a number of unresolved issues. This article defines the phenomenon of city image in social media and describes its linguistic features. The research involved a new automatic data collection tool: a web application that trawled social networks, messengers, official websites, and portals for reactions to the trigger word Arkhangelsk and its derivatives. The semantic, contextual, and genre analyses covered a manually selected data set (n = 2,237) for April-November 2023. The image of Arkhangelsk demonstrated a certain heterogeneity with a combination of official and unofficial images that differed in evaluation. However, the components could be structured as a content field with a reliable positive core (history, culture, nature), a relatively stable middle part (economy, finance), and a rapidly changing periphery (infrastructure, society). The social media texts belonged to a wide genre range. The analysis scheme can be applied to other territorial entities. |
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| ISSN: | 2782-4799 2782-4802 |