The Impact of Big Data on SME Performance: A Systematic Review

The Impact of Big Data on SME Performance: A Systematic Review

Big Data (BD) has emerged as a pivotal tool for small and medium-sized enterprises (SMEs), offering substantial benefits in enhancing business performance and growth. This review investigates the impact of BD on SMEs, specifically focusing on business improvement, economic performance, and revenue g...

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Bibliographic Details
Main Authors: Mpho Kgakatsi, Onthatile P. Galeboe, Kopo K. Molelekwa, Bonginkosi A. Thango
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Businesses
Subjects:
Big Data
small and medium-sized enterprises (SMEs)
business performance
economic growth
data-driven innovation
systematic review
Online Access:https://www.mdpi.com/2673-7116/4/4/38
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