Sustainable wine preferences in China: scenario-specific insights for self-consumption and gift-giving

Sustainable wine preferences in China: scenario-specific insights for self-consumption and gift-giving

China's wine market is increasingly driven by a demand for sustainability, influenced by diverse consumer behaviors and preferences. This study investigates sustainable wine preferences across self-consumption and gift-giving contexts in two western second-tier Chinese cities, using a choice ex...

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Bibliographic Details
Main Authors: Ding Hu, Ye Ding, Yinchu Zeng
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Sustainable Food Systems
Subjects:
sustainable wine
consumer preferences
Chinese market
choice experiment
Latent Class Model
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1615703/full
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