BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION
The article gives a concept of the billing as a developing means of marketing promotion. Examples of comparative analysis for a rating are considered. The author presents technology of two-factor rating of trade marks on the basis of expert and comparative analysis.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/107 |
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| _version_ | 1849411808636436480 |
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| author | Vladimir A. Polyakov Andrey A. Romanov |
| author_facet | Vladimir A. Polyakov Andrey A. Romanov |
| author_sort | Vladimir A. Polyakov |
| collection | DOAJ |
| description | The article gives a concept of the billing as a developing means of marketing promotion. Examples of comparative analysis for a rating are considered. The author presents technology of two-factor rating of trade marks on the basis of expert and comparative analysis. |
| format | Article |
| id | doaj-art-7e0ec4455a2c48d6ac087d17fb9ad581 |
| institution | Kabale University |
| issn | 2500-3925 |
| language | Russian |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj-art-7e0ec4455a2c48d6ac087d17fb9ad5812025-08-20T03:34:40ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010114915310.21686/2500-3925-2013-1-149-153106BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTIONVladimir A. Polyakov0Andrey A. Romanov1Tula branch of Financial University under the Government of the Russian FederationEurasian Open InstituteThe article gives a concept of the billing as a developing means of marketing promotion. Examples of comparative analysis for a rating are considered. The author presents technology of two-factor rating of trade marks on the basis of expert and comparative analysis.https://statecon.rea.ru/jour/article/view/107продвижение в маркетингепозиционирование брендаторговая маркарейтинговая шкалабиллингsms-биллингмедиа-планированиеэкспертный сравнительный анализматрица бинарных отношенийmarketing promotionbrand positioningtrade markrating scalebillingsms-billingmedia-planningexpert comparative analysismatrix of binary relations |
| spellingShingle | Vladimir A. Polyakov Andrey A. Romanov BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION Статистика и экономика продвижение в маркетинге позиционирование бренда торговая марка рейтинговая шкала биллинг sms-биллинг медиа-планирование экспертный сравнительный анализ матрица бинарных отношений marketing promotion brand positioning trade mark rating scale billing sms-billing media-planning expert comparative analysis matrix of binary relations |
| title | BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION |
| title_full | BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION |
| title_fullStr | BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION |
| title_full_unstemmed | BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION |
| title_short | BILLING IS A DEVELOPING MEANS OF BRANDS PROMOTION |
| title_sort | billing is a developing means of brands promotion |
| topic | продвижение в маркетинге позиционирование бренда торговая марка рейтинговая шкала биллинг sms-биллинг медиа-планирование экспертный сравнительный анализ матрица бинарных отношений marketing promotion brand positioning trade mark rating scale billing sms-billing media-planning expert comparative analysis matrix of binary relations |
| url | https://statecon.rea.ru/jour/article/view/107 |
| work_keys_str_mv | AT vladimirapolyakov billingisadevelopingmeansofbrandspromotion AT andreyaromanov billingisadevelopingmeansofbrandspromotion |