Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT)
The economy in Indonesia in the third quarter of 2023 experienced growth of 4.94% amid the global economic slowdown compared to the third quarter of 2022. The small micro and medium enterprise sector or known as MSMEs also has an important influence on economic development in Indonesia. PT Menjahit...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Buana Perjuangan Karawang
2024-10-01
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| Series: | Jurnal Manajemen dan Bisnis Kreatif |
| Subjects: | |
| Online Access: | https://journal.ubpkarawang.ac.id/index.php/Manajemen/article/view/8005 |
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| _version_ | 1849419170691678208 |
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| author | Titin Sadiyah Rizka Aula Assaf |
| author_facet | Titin Sadiyah Rizka Aula Assaf |
| author_sort | Titin Sadiyah |
| collection | DOAJ |
| description |
The economy in Indonesia in the third quarter of 2023 experienced growth of 4.94% amid
the global economic slowdown compared to the third quarter of 2022. The small micro and
medium enterprise sector or known as MSMEs also has an important influence on
economic development in Indonesia. PT Menjahit Mimpi Indonenesia is one of the
MSMEs engaged in apparel production services in collaboration with convection business
actors and located in Cimahi City. This study aims to see the effect of online promotion
and price on purchasing decisions at PT Menjahit Mimpi Indonesia partially and
simultaneously. A quantitative approach with verification research design is the method
used in this study. The population taken in this study were consumers of PT Menjahit
Mimpi Indonesia who made at least one transaction totaling 132 people. The Slovin
formula was used in calculating a sample of 57 consumers. This study shows the results
that online promotion and price have a positive and significant effect on purchasing
decisions at PT Menjahit Mimpi Indonesia partially and simultaneously.
|
| format | Article |
| id | doaj-art-7e004fcb526640a0841e67763de0d323 |
| institution | Kabale University |
| issn | 2528-0597 2580-5428 |
| language | Indonesian |
| publishDate | 2024-10-01 |
| publisher | Universitas Buana Perjuangan Karawang |
| record_format | Article |
| series | Jurnal Manajemen dan Bisnis Kreatif |
| spelling | doaj-art-7e004fcb526640a0841e67763de0d3232025-08-20T03:32:12ZindUniversitas Buana Perjuangan KarawangJurnal Manajemen dan Bisnis Kreatif2528-05972580-54282024-10-01101Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) Titin Sadiyah0Rizka Aula Assaf1a:1:{s:5:"en_US";s:30:"International Woman University";}International Woman University The economy in Indonesia in the third quarter of 2023 experienced growth of 4.94% amid the global economic slowdown compared to the third quarter of 2022. The small micro and medium enterprise sector or known as MSMEs also has an important influence on economic development in Indonesia. PT Menjahit Mimpi Indonenesia is one of the MSMEs engaged in apparel production services in collaboration with convection business actors and located in Cimahi City. This study aims to see the effect of online promotion and price on purchasing decisions at PT Menjahit Mimpi Indonesia partially and simultaneously. A quantitative approach with verification research design is the method used in this study. The population taken in this study were consumers of PT Menjahit Mimpi Indonesia who made at least one transaction totaling 132 people. The Slovin formula was used in calculating a sample of 57 consumers. This study shows the results that online promotion and price have a positive and significant effect on purchasing decisions at PT Menjahit Mimpi Indonesia partially and simultaneously. https://journal.ubpkarawang.ac.id/index.php/Manajemen/article/view/8005Online PromotionPricePurchase Decision |
| spellingShingle | Titin Sadiyah Rizka Aula Assaf Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) Jurnal Manajemen dan Bisnis Kreatif Online Promotion Price Purchase Decision |
| title | Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) |
| title_full | Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) |
| title_fullStr | Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) |
| title_full_unstemmed | Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) |
| title_short | Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) |
| title_sort | pengaruh promosi online dan harga terhadap keputusan pembelian jasa produksi pakaian jadi di pt menjahit mimpi indonesia dijait |
| topic | Online Promotion Price Purchase Decision |
| url | https://journal.ubpkarawang.ac.id/index.php/Manajemen/article/view/8005 |
| work_keys_str_mv | AT titinsadiyah pengaruhpromosionlinedanhargaterhadapkeputusanpembelianjasaproduksipakaianjadidiptmenjahitmimpiindonesiadijait AT rizkaaulaassaf pengaruhpromosionlinedanhargaterhadapkeputusanpembelianjasaproduksipakaianjadidiptmenjahitmimpiindonesiadijait |