Artificial Intelligence in Social Media

The integration of artificial intelligence (AI) into social media platforms has revolutionized how individuals and organizations interact, communicate, and consume information. This literature review explores the multifaceted opportunities and challenges presented by AI in social media. It examines...

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Main Author: Azwar M.Q. Agha
Format: Article
Language:Arabic
Published: Cihan University-Erbil 2025-04-01
Series:Cihan University-Erbil Journal of Humanities and Social Sciences
Subjects:
Online Access:https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/1415
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author Azwar M.Q. Agha
author_facet Azwar M.Q. Agha
author_sort Azwar M.Q. Agha
collection DOAJ
description The integration of artificial intelligence (AI) into social media platforms has revolutionized how individuals and organizations interact, communicate, and consume information. This literature review explores the multifaceted opportunities and challenges presented by AI in social media. It examines AI-driven technologies such as natural language processing, computer vision, and machine learning in the context of content moderation, personalized recommendations, sentiment analysis, and user engagement. In addition, the review discusses ethical concerns, including data privacy, algorithmic bias, and the potential for misinformation dissemination. By analyzing existing research and real-world applications, this paper highlights the transformative potential of AI in enhancing social media experiences while emphasizing the need for responsible and transparent AI development. The review concludes with perspectives on future trends, such as the rise of generative AI and its implications for content creation and authenticity
format Article
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publisher Cihan University-Erbil
record_format Article
series Cihan University-Erbil Journal of Humanities and Social Sciences
spelling doaj-art-7ddd326899434dfba43375bd6f4921012025-08-20T02:28:07ZaraCihan University-ErbilCihan University-Erbil Journal of Humanities and Social Sciences2707-63422025-04-019110.24086/cuejhss.v9n1y2025.pp125-132Artificial Intelligence in Social MediaAzwar M.Q. Agha0Department of Media, Cihan University-Erbil, Kurdistan Region,Iraq The integration of artificial intelligence (AI) into social media platforms has revolutionized how individuals and organizations interact, communicate, and consume information. This literature review explores the multifaceted opportunities and challenges presented by AI in social media. It examines AI-driven technologies such as natural language processing, computer vision, and machine learning in the context of content moderation, personalized recommendations, sentiment analysis, and user engagement. In addition, the review discusses ethical concerns, including data privacy, algorithmic bias, and the potential for misinformation dissemination. By analyzing existing research and real-world applications, this paper highlights the transformative potential of AI in enhancing social media experiences while emphasizing the need for responsible and transparent AI development. The review concludes with perspectives on future trends, such as the rise of generative AI and its implications for content creation and authenticity https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/1415Artificial IntelligenceContent MarketingMachine LearningMarketing AutomationSocial Media
spellingShingle Azwar M.Q. Agha
Artificial Intelligence in Social Media
Cihan University-Erbil Journal of Humanities and Social Sciences
Artificial Intelligence
Content Marketing
Machine Learning
Marketing Automation
Social Media
title Artificial Intelligence in Social Media
title_full Artificial Intelligence in Social Media
title_fullStr Artificial Intelligence in Social Media
title_full_unstemmed Artificial Intelligence in Social Media
title_short Artificial Intelligence in Social Media
title_sort artificial intelligence in social media
topic Artificial Intelligence
Content Marketing
Machine Learning
Marketing Automation
Social Media
url https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/1415
work_keys_str_mv AT azwarmqagha artificialintelligenceinsocialmedia