Green practices: Building green image and green trust for green revisit intentions in the hospitality industry
Based on Stimulus–organism–response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement model...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853125000162 |
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| _version_ | 1832585136949952512 |
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| author | Ngan Nguyen Thi Huyen Hanh Duong Hong Lan Hoang Thi |
| author_facet | Ngan Nguyen Thi Huyen Hanh Duong Hong Lan Hoang Thi |
| author_sort | Ngan Nguyen Thi Huyen |
| collection | DOAJ |
| description | Based on Stimulus–organism–response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement model analysis, and structural model analysis with data from 218 customers of hotels in Vietnam. The research results show that green practices have a significant effect on revisit intentions. Moreover, green image and green trust play mediating roles in strengthening this relationship. Research findings reinforced the important role of green practices, particularly green activities associated with open innovation, in customers’ revisit intentions. The findings also provide implications for hotel managers in improving green practices to generate positive customer responses. |
| format | Article |
| id | doaj-art-7db1113978374db4975bdae12ba9d9f9 |
| institution | Kabale University |
| issn | 2199-8531 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj-art-7db1113978374db4975bdae12ba9d9f92025-01-27T04:21:52ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312025-03-01111100481Green practices: Building green image and green trust for green revisit intentions in the hospitality industryNgan Nguyen Thi Huyen0Hanh Duong Hong1Lan Hoang Thi2Faculty of Hospitality and Tourism, Thuongmai University, Hanoi 100000, VietnamCorresponding author.; Faculty of Hospitality and Tourism, Thuongmai University, Hanoi 100000, VietnamFaculty of Hospitality and Tourism, Thuongmai University, Hanoi 100000, VietnamBased on Stimulus–organism–response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement model analysis, and structural model analysis with data from 218 customers of hotels in Vietnam. The research results show that green practices have a significant effect on revisit intentions. Moreover, green image and green trust play mediating roles in strengthening this relationship. Research findings reinforced the important role of green practices, particularly green activities associated with open innovation, in customers’ revisit intentions. The findings also provide implications for hotel managers in improving green practices to generate positive customer responses.http://www.sciencedirect.com/science/article/pii/S2199853125000162Green hotelGreen imageGreen practicesGreen trustGreen revisit intentions |
| spellingShingle | Ngan Nguyen Thi Huyen Hanh Duong Hong Lan Hoang Thi Green practices: Building green image and green trust for green revisit intentions in the hospitality industry Journal of Open Innovation: Technology, Market and Complexity Green hotel Green image Green practices Green trust Green revisit intentions |
| title | Green practices: Building green image and green trust for green revisit intentions in the hospitality industry |
| title_full | Green practices: Building green image and green trust for green revisit intentions in the hospitality industry |
| title_fullStr | Green practices: Building green image and green trust for green revisit intentions in the hospitality industry |
| title_full_unstemmed | Green practices: Building green image and green trust for green revisit intentions in the hospitality industry |
| title_short | Green practices: Building green image and green trust for green revisit intentions in the hospitality industry |
| title_sort | green practices building green image and green trust for green revisit intentions in the hospitality industry |
| topic | Green hotel Green image Green practices Green trust Green revisit intentions |
| url | http://www.sciencedirect.com/science/article/pii/S2199853125000162 |
| work_keys_str_mv | AT ngannguyenthihuyen greenpracticesbuildinggreenimageandgreentrustforgreenrevisitintentionsinthehospitalityindustry AT hanhduonghong greenpracticesbuildinggreenimageandgreentrustforgreenrevisitintentionsinthehospitalityindustry AT lanhoangthi greenpracticesbuildinggreenimageandgreentrustforgreenrevisitintentionsinthehospitalityindustry |