Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village
The tourism sector has become a truly global force for promoting economic growth and development. Therefore, the study of tourism has become an interesting topic for researchers lately. On the other hand, local tourism, generally in developing countries, is often neglected by academics and policymak...
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| Language: | English |
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LLC "CPC "Business Perspectives"
2021-08-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15412/IM_2021_03_Martaleni.pdf |
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| author | Martaleni Martaleni Ernani Hadiyati Yussi Isna Pertiwi Ni Nyoman Kerti Yasa |
| author_facet | Martaleni Martaleni Ernani Hadiyati Yussi Isna Pertiwi Ni Nyoman Kerti Yasa |
| author_sort | Martaleni Martaleni |
| collection | DOAJ |
| description | The tourism sector has become a truly global force for promoting economic growth and development. Therefore, the study of tourism has become an interesting topic for researchers lately. On the other hand, local tourism, generally in developing countries, is often neglected by academics and policymakers. For this reason, this study aims to examine and analyze the role of tourist motivation in mediating accessibility, amenities, and attractions on visiting decisions. This study is a survey research with an explanatory method. The population is tourists who visit the tourism village of Bumiaji, Indonesia, in the low and busy seasons. The population is infinite and the number of respondents who were interviewed is 100 respondents; data were collected by distributing questionnaires to domestic tourists who came from outside the tourist village of Bumiaji, then the data were processed and analyzed using Warp Partial Least Squares. The findings indicate that the effect of accessibility on visiting decisions is not mediated by tourist motivation. This shows that the decision of tourists to visit can be directly influenced by the time and means of transportation available. Meanwhile, the influence of amenities and attractions on the decision to visit is mediated by the motivation of tourists. This means that amenities and attractions can influence a tourist’s decision to visit if there is an urge from tourist to relax or make friends or enjoy the culture at tourist attractions, etc. |
| format | Article |
| id | doaj-art-7da31e207ca8446688ddfacc157c4f65 |
| institution | OA Journals |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2021-08-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-7da31e207ca8446688ddfacc157c4f652025-08-20T01:55:05ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262021-08-01173889810.21511/im.17(3).2021.0715412Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism villageMartaleni Martaleni0https://orcid.org/0000-0002-7666-9881Ernani Hadiyati1https://orcid.org/0000-0003-1360-0470Yussi Isna Pertiwi2Ni Nyoman Kerti Yasa3https://orcid.org/0000-0003-1655-8220Ph.D., Associate Professor, Management Department, University of Gajayana MalangPh.D., Professor, Management Department, University of Gajayana MalangGraduated Student, Management Department, University of Gajayana MalangPh.D., Professor, Faculty of Economics and Business, University of UdayanaThe tourism sector has become a truly global force for promoting economic growth and development. Therefore, the study of tourism has become an interesting topic for researchers lately. On the other hand, local tourism, generally in developing countries, is often neglected by academics and policymakers. For this reason, this study aims to examine and analyze the role of tourist motivation in mediating accessibility, amenities, and attractions on visiting decisions. This study is a survey research with an explanatory method. The population is tourists who visit the tourism village of Bumiaji, Indonesia, in the low and busy seasons. The population is infinite and the number of respondents who were interviewed is 100 respondents; data were collected by distributing questionnaires to domestic tourists who came from outside the tourist village of Bumiaji, then the data were processed and analyzed using Warp Partial Least Squares. The findings indicate that the effect of accessibility on visiting decisions is not mediated by tourist motivation. This shows that the decision of tourists to visit can be directly influenced by the time and means of transportation available. Meanwhile, the influence of amenities and attractions on the decision to visit is mediated by the motivation of tourists. This means that amenities and attractions can influence a tourist’s decision to visit if there is an urge from tourist to relax or make friends or enjoy the culture at tourist attractions, etc.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15412/IM_2021_03_Martaleni.pdfaccessibilityamenitiesattractionsBumiajimotivationvisiting decision |
| spellingShingle | Martaleni Martaleni Ernani Hadiyati Yussi Isna Pertiwi Ni Nyoman Kerti Yasa Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village Innovative Marketing accessibility amenities attractions Bumiaji motivation visiting decision |
| title | Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village |
| title_full | Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village |
| title_fullStr | Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village |
| title_full_unstemmed | Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village |
| title_short | Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village |
| title_sort | role of tourist motivation as mediating variable on visitor decisions at indonesian tourism village |
| topic | accessibility amenities attractions Bumiaji motivation visiting decision |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15412/IM_2021_03_Martaleni.pdf |
| work_keys_str_mv | AT martalenimartaleni roleoftouristmotivationasmediatingvariableonvisitordecisionsatindonesiantourismvillage AT ernanihadiyati roleoftouristmotivationasmediatingvariableonvisitordecisionsatindonesiantourismvillage AT yussiisnapertiwi roleoftouristmotivationasmediatingvariableonvisitordecisionsatindonesiantourismvillage AT ninyomankertiyasa roleoftouristmotivationasmediatingvariableonvisitordecisionsatindonesiantourismvillage |