ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING

The external factors influencing the process of formation of tariffs of commercial services are considered in the article. External environment is known to be very diverse and changeable. Currently, pricing has become one of the key processes of strategic development of a company. Pricing in the ser...

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Main Authors: Irina A. Kiseleva, Simon O. Iskadzhyan
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
Online Access:https://statecon.rea.ru/jour/article/view/218
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author Irina A. Kiseleva
Simon O. Iskadzhyan
author_facet Irina A. Kiseleva
Simon O. Iskadzhyan
author_sort Irina A. Kiseleva
collection DOAJ
description The external factors influencing the process of formation of tariffs of commercial services are considered in the article. External environment is known to be very diverse and changeable. Currently, pricing has become one of the key processes of strategic development of a company. Pricing in the service sector, in turn, is highly susceptible to changes in the external environment. Its components directly or indirectly affect the market of services, changing it adopted economic processes. As a rule, firms providing services can’t influence the changes in external factors. However, the service market is very flexible, which enables businesses to reshape pricing strategy, to adapt it to the new environment.
format Article
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institution Kabale University
issn 2500-3925
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publisher Plekhanov Russian University of Economics
record_format Article
series Статистика и экономика
spelling doaj-art-7d83422d108548c5bbaa781758e672de2025-08-20T03:57:12ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-0104727610.21686/2500-3925-2013-4-72-76217ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICINGIrina A. Kiseleva0Simon O. Iskadzhyan1Moscow State University Economics, Statistics and Informatics (MESI)Moscow State University Economics, Statistics and Informatics (MESI)The external factors influencing the process of formation of tariffs of commercial services are considered in the article. External environment is known to be very diverse and changeable. Currently, pricing has become one of the key processes of strategic development of a company. Pricing in the service sector, in turn, is highly susceptible to changes in the external environment. Its components directly or indirectly affect the market of services, changing it adopted economic processes. As a rule, firms providing services can’t influence the changes in external factors. However, the service market is very flexible, which enables businesses to reshape pricing strategy, to adapt it to the new environment.https://statecon.rea.ru/jour/article/view/218факторы ценообразованияформирование тарифовстратегия ценообразованияуслугивнешние факторыэластичный рынокpricing factorsformation of tariffspricing strategyservicesexternal factorselastic market
spellingShingle Irina A. Kiseleva
Simon O. Iskadzhyan
ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING
Статистика и экономика
факторы ценообразования
формирование тарифов
стратегия ценообразования
услуги
внешние факторы
эластичный рынок
pricing factors
formation of tariffs
pricing strategy
services
external factors
elastic market
title ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING
title_full ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING
title_fullStr ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING
title_full_unstemmed ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING
title_short ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING
title_sort analysis of external factors affecting the pricing
topic факторы ценообразования
формирование тарифов
стратегия ценообразования
услуги
внешние факторы
эластичный рынок
pricing factors
formation of tariffs
pricing strategy
services
external factors
elastic market
url https://statecon.rea.ru/jour/article/view/218
work_keys_str_mv AT irinaakiseleva analysisofexternalfactorsaffectingthepricing
AT simonoiskadzhyan analysisofexternalfactorsaffectingthepricing