Marketing Strategy of Griya iB Hasanah Financing Products: Evidence from the Bank Syariah Indonesia in Mataram
The purpose of this research is to find out the marketing strategy carried out and to find out the obstacles that occur in implementing the marketing strategy of the Griya iB Hasanah product at Bank Syariah Indonesia KC. Mataram. The research methodology used by the researcher a type of qualitative...
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| Main Authors: | Salwa Hayati, Nurul Susianti, Muhammad Paozan Azim |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UIN Maulana Malik Ibrahim Malang
2022-06-01
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| Series: | Maliki Islamic Economics Journal |
| Subjects: | |
| Online Access: | https://ejournal.uin-malang.ac.id/index.php/m-iecjournal/article/view/14229 |
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