TikTok as a Resource for Fertility Information and Support: A Patient Survey

Objective: TikTok is a rapidly growing social media platform with over 800 million users worldwide. Many patients access fertility-related content across social media platforms, however, this has never been studied related to TikTok. This study aimed to describe patient perspectives and experiences...

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Main Authors: Abirami Kirubarajan, Seoyeon Han, Priyanka Patel, Amanda Black, Sony Sierra
Format: Article
Language:English
Published: Tehran University of Medical Sciences 2024-12-01
Series:Journal of Family and Reproductive Health
Subjects:
Online Access:https://jfrh.tums.ac.ir/index.php/jfrh/article/view/2841
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author Abirami Kirubarajan
Seoyeon Han
Priyanka Patel
Amanda Black
Sony Sierra
author_facet Abirami Kirubarajan
Seoyeon Han
Priyanka Patel
Amanda Black
Sony Sierra
author_sort Abirami Kirubarajan
collection DOAJ
description Objective: TikTok is a rapidly growing social media platform with over 800 million users worldwide. Many patients access fertility-related content across social media platforms, however, this has never been studied related to TikTok. This study aimed to describe patient perspectives and experiences using TikTok for fertility-related content. Materials and methods: We conducted a cross-sectional web-based survey from April 1st 2023 to October 1st 2023 at a large fertility center in Toronto, Canada. Patients were eligible for inclusion if they self-identified that they use TikTok for fertility-related content and had pursued any form of fertility care. Results of the survey were described with descriptive statistics and thematic analysis. Results: A total of 23 patients with a mean age of 36.74±6.67 years participated in the online survey. Fertility-related TikTok content included lived experiences of fertility journeys descriptions of fertility treatments or procedures, live-streaming of fertility treatments or procedures, interactive questions and answers, and educational videos. Creators of fertility-related TikTok content include patients undergoing fertility treatments, physicians, naturopaths, counselors, and patient advocates. The most common reasons for liking TikTok for fertility content included empathy or shared experiences, stress relief, and self-education. Reasons for disliking TikTok for fertility information included misinformation, commercialization or advertisements, and negative emotions of stress, anxiety, or emotional upset. Misconceptions seen on TikTok included misinformation about complications and success rates for assisted reproductive therapy, as well as nutritional advice. Conclusion: Fertility providers should have a growing awareness of information available on TikTok for patients accessing fertility care and assisted reproductive technology.
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spelling doaj-art-7d4972fc54fb42309f8b896a6d20cbaa2025-08-20T02:53:46ZengTehran University of Medical SciencesJournal of Family and Reproductive Health1735-89491735-93922024-12-0118410.18502/jfrh.v18i4.17424TikTok as a Resource for Fertility Information and Support: A Patient SurveyAbirami Kirubarajan0Seoyeon Han1Priyanka Patel2Amanda Black3Sony Sierra4Department of Obstetrics and Gynecology, McMaster University, Hamilton, CanadaDepartment of Obstetrics and Gynecology, University of Toronto, Toronto, CanadaDepartment of Obstetrics and Gynecology, University of Toronto, Toronto, Canada AND TRIO Fertility, Toronto, CanadaDepartment of Obstetrics and Gynecology, McMaster University, Hamilton, CanadaDepartment of Obstetrics and Gynecology, University of Toronto, Toronto, Canada AND TRIO Fertility, Toronto, Canada Objective: TikTok is a rapidly growing social media platform with over 800 million users worldwide. Many patients access fertility-related content across social media platforms, however, this has never been studied related to TikTok. This study aimed to describe patient perspectives and experiences using TikTok for fertility-related content. Materials and methods: We conducted a cross-sectional web-based survey from April 1st 2023 to October 1st 2023 at a large fertility center in Toronto, Canada. Patients were eligible for inclusion if they self-identified that they use TikTok for fertility-related content and had pursued any form of fertility care. Results of the survey were described with descriptive statistics and thematic analysis. Results: A total of 23 patients with a mean age of 36.74±6.67 years participated in the online survey. Fertility-related TikTok content included lived experiences of fertility journeys descriptions of fertility treatments or procedures, live-streaming of fertility treatments or procedures, interactive questions and answers, and educational videos. Creators of fertility-related TikTok content include patients undergoing fertility treatments, physicians, naturopaths, counselors, and patient advocates. The most common reasons for liking TikTok for fertility content included empathy or shared experiences, stress relief, and self-education. Reasons for disliking TikTok for fertility information included misinformation, commercialization or advertisements, and negative emotions of stress, anxiety, or emotional upset. Misconceptions seen on TikTok included misinformation about complications and success rates for assisted reproductive therapy, as well as nutritional advice. Conclusion: Fertility providers should have a growing awareness of information available on TikTok for patients accessing fertility care and assisted reproductive technology. https://jfrh.tums.ac.ir/index.php/jfrh/article/view/2841TikTokFertilitySocial MediaIn Vitro Fertilization
spellingShingle Abirami Kirubarajan
Seoyeon Han
Priyanka Patel
Amanda Black
Sony Sierra
TikTok as a Resource for Fertility Information and Support: A Patient Survey
Journal of Family and Reproductive Health
TikTok
Fertility
Social Media
In Vitro Fertilization
title TikTok as a Resource for Fertility Information and Support: A Patient Survey
title_full TikTok as a Resource for Fertility Information and Support: A Patient Survey
title_fullStr TikTok as a Resource for Fertility Information and Support: A Patient Survey
title_full_unstemmed TikTok as a Resource for Fertility Information and Support: A Patient Survey
title_short TikTok as a Resource for Fertility Information and Support: A Patient Survey
title_sort tiktok as a resource for fertility information and support a patient survey
topic TikTok
Fertility
Social Media
In Vitro Fertilization
url https://jfrh.tums.ac.ir/index.php/jfrh/article/view/2841
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AT priyankapatel tiktokasaresourceforfertilityinformationandsupportapatientsurvey
AT amandablack tiktokasaresourceforfertilityinformationandsupportapatientsurvey
AT sonysierra tiktokasaresourceforfertilityinformationandsupportapatientsurvey