Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in China
Objective This study aimed to present and evaluate an innovative evidence dissemination competition based on Cochrane evidence through participants’ perceptions, barriers, and feedback about evidence dissemination. Methods We evaluated competition participation, the submissions and their disseminati...
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SAGE Publishing
2025-07-01
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| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/20552076251357396 |
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| author | Yifei Song Yusi Suo Huikai Hu Judith Deppe Yanling Shen Duanhong Yang Ruoying Cai Xuefeng Wang Jin Zhang Yutong Fei Jianping Liu Xun Li |
| author_facet | Yifei Song Yusi Suo Huikai Hu Judith Deppe Yanling Shen Duanhong Yang Ruoying Cai Xuefeng Wang Jin Zhang Yutong Fei Jianping Liu Xun Li |
| author_sort | Yifei Song |
| collection | DOAJ |
| description | Objective This study aimed to present and evaluate an innovative evidence dissemination competition based on Cochrane evidence through participants’ perceptions, barriers, and feedback about evidence dissemination. Methods We evaluated competition participation, the submissions and their dissemination on social media. An online questionnaire was also conducted to analyze participants’ perceptions, barriers, and feedback about the competition and evidence dissemination. Microsoft Excel and IBM SPSS (26.0) were used to analyze the data. Results A total of 80 text-graphics and 14 short videos submissions in 10 dissemination formats were created by 173 participants. Once disseminated on WeChat, submissions received considerable attention. Questionnaires received revealed the most chosen motivations for participation in personal skills development, including “furthering studies in EBM” (60.7%, 105/173). Previous works (64.2%, 108/173) and social media information (53.2%, 92/173) were the main sources of inspiration. Lack of knowledge in clinical trials was the most prevalent barriers. Only few participants (medical background: 12.9%, nonmedical background: 18.3%) could understand the original English version without translation. Suggested improvement for the competition included “increase competition impact,” while expectations for future evidence dissemination included “disseminate through more social media platforms.” Conclusions The third Cochrane Dissemination Competition provided a valuable opportunity for participants to demonstrate their creativity while deepening their understanding of medical evidence, representing a successful attempt to disseminate high-quality Cochrane evidence to the public via Chinese social media. Key elements identified provide valuable insights for evidence dissemination to the public by health professionals via social media. |
| format | Article |
| id | doaj-art-7ccdf968c8b14fcd9a1f04d8d9654cde |
| institution | Kabale University |
| issn | 2055-2076 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Digital Health |
| spelling | doaj-art-7ccdf968c8b14fcd9a1f04d8d9654cde2025-08-20T03:33:17ZengSAGE PublishingDigital Health2055-20762025-07-011110.1177/20552076251357396Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in ChinaYifei Song0Yusi Suo1Huikai Hu2Judith Deppe3Yanling Shen4Duanhong Yang5Ruoying Cai6Xuefeng Wang7Jin Zhang8Yutong Fei9Jianping Liu10Xun Li11 The First Affiliated Hospital, , Guangzhou, China Centre for Evidence-Based Chinese Medicine, , Beijing, China Wangjing Hospital, China Academy of Chinese Medical Sciences, Beijing, China School of Foreign Studies, Xi'an Jiaotong University, Shaanxi, China Centre for Evidence-Based Chinese Medicine, , Beijing, China The Third Affiliated Hospital, Beijing University of Chinese Medicine, Beijing, China Centre for Evidence-Based Chinese Medicine, , Beijing, China Graduate School, , Beijing, China Centre for Evidence-Based Chinese Medicine, , Beijing, China Centre for Evidence-Based Chinese Medicine, , Beijing, China Centre for Evidence-Based Chinese Medicine, , Beijing, ChinaObjective This study aimed to present and evaluate an innovative evidence dissemination competition based on Cochrane evidence through participants’ perceptions, barriers, and feedback about evidence dissemination. Methods We evaluated competition participation, the submissions and their dissemination on social media. An online questionnaire was also conducted to analyze participants’ perceptions, barriers, and feedback about the competition and evidence dissemination. Microsoft Excel and IBM SPSS (26.0) were used to analyze the data. Results A total of 80 text-graphics and 14 short videos submissions in 10 dissemination formats were created by 173 participants. Once disseminated on WeChat, submissions received considerable attention. Questionnaires received revealed the most chosen motivations for participation in personal skills development, including “furthering studies in EBM” (60.7%, 105/173). Previous works (64.2%, 108/173) and social media information (53.2%, 92/173) were the main sources of inspiration. Lack of knowledge in clinical trials was the most prevalent barriers. Only few participants (medical background: 12.9%, nonmedical background: 18.3%) could understand the original English version without translation. Suggested improvement for the competition included “increase competition impact,” while expectations for future evidence dissemination included “disseminate through more social media platforms.” Conclusions The third Cochrane Dissemination Competition provided a valuable opportunity for participants to demonstrate their creativity while deepening their understanding of medical evidence, representing a successful attempt to disseminate high-quality Cochrane evidence to the public via Chinese social media. Key elements identified provide valuable insights for evidence dissemination to the public by health professionals via social media.https://doi.org/10.1177/20552076251357396 |
| spellingShingle | Yifei Song Yusi Suo Huikai Hu Judith Deppe Yanling Shen Duanhong Yang Ruoying Cai Xuefeng Wang Jin Zhang Yutong Fei Jianping Liu Xun Li Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in China Digital Health |
| title | Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in China |
| title_full | Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in China |
| title_fullStr | Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in China |
| title_full_unstemmed | Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in China |
| title_short | Exploration for a knowledge translation model in public dissemination via social media: Insights from an innovative Cochrane evidence dissemination competition in China |
| title_sort | exploration for a knowledge translation model in public dissemination via social media insights from an innovative cochrane evidence dissemination competition in china |
| url | https://doi.org/10.1177/20552076251357396 |
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