Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS
Climate policy goals have now taken on a strongly dominant role in European mobility development. In the current preferred approach, European OEMs are focusing on the BEV strategy, which is considered an established technology. However, the shift towards a purely battery-oriented direction in Europe...
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| Format: | Article |
| Language: | English |
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Sciendo
2025-06-01
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| Series: | Management Systems in Production Engineering |
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| Online Access: | https://doi.org/10.2478/mspe-2025-0026 |
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| author | Bekar Abdurrahman Fekete Milan |
| author_facet | Bekar Abdurrahman Fekete Milan |
| author_sort | Bekar Abdurrahman |
| collection | DOAJ |
| description | Climate policy goals have now taken on a strongly dominant role in European mobility development. In the current preferred approach, European OEMs are focusing on the BEV strategy, which is considered an established technology. However, the shift towards a purely battery-oriented direction in Europe is advanced, yet there are still long ways to go before speaking of complete market penetration. Meanwhile, Asian, and American providers have embedded themselves in the European market, threatening to snatch significant shares from European OEMs in the overall market. Therefore, a separate approach has emerged to determine possibilities for expanding the product portfolio to FCEVs in Europe, as this market is still in an early stage internationally. An empirical approach was used to identify the factors European OEMs see as implementation or barriers to an FCEV strategy. The results indicate generally that such a strategy extension appears feasible in many factors, yet there are hardly any implementations for real feasibility. Costs and model portfolios are particularly emphasized here. However, there are also cautious attitudes due to a lack of refuelling infrastructure and perceived insufficient demand on the customer side. |
| format | Article |
| id | doaj-art-7ca87fa45f4245009b5a42793e90dc0c |
| institution | OA Journals |
| issn | 2450-5781 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Management Systems in Production Engineering |
| spelling | doaj-art-7ca87fa45f4245009b5a42793e90dc0c2025-08-20T01:48:37ZengSciendoManagement Systems in Production Engineering2450-57812025-06-0133226827810.2478/mspe-2025-0026Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMSBekar Abdurrahman0Fekete Milan1Comenius University BratislavaComenius University BratislavaClimate policy goals have now taken on a strongly dominant role in European mobility development. In the current preferred approach, European OEMs are focusing on the BEV strategy, which is considered an established technology. However, the shift towards a purely battery-oriented direction in Europe is advanced, yet there are still long ways to go before speaking of complete market penetration. Meanwhile, Asian, and American providers have embedded themselves in the European market, threatening to snatch significant shares from European OEMs in the overall market. Therefore, a separate approach has emerged to determine possibilities for expanding the product portfolio to FCEVs in Europe, as this market is still in an early stage internationally. An empirical approach was used to identify the factors European OEMs see as implementation or barriers to an FCEV strategy. The results indicate generally that such a strategy extension appears feasible in many factors, yet there are hardly any implementations for real feasibility. Costs and model portfolios are particularly emphasized here. However, there are also cautious attitudes due to a lack of refuelling infrastructure and perceived insufficient demand on the customer side.https://doi.org/10.2478/mspe-2025-0026oem europeautomotive industryhydrogenfuel cell electric vehicles |
| spellingShingle | Bekar Abdurrahman Fekete Milan Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS Management Systems in Production Engineering oem europe automotive industry hydrogen fuel cell electric vehicles |
| title | Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS |
| title_full | Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS |
| title_fullStr | Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS |
| title_full_unstemmed | Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS |
| title_short | Opportunities and Obstacles for the Introduction of a Fuel Cell Electric Vehicle Strategy in Europe as an Extension of the Product Portfolio of European OEMS |
| title_sort | opportunities and obstacles for the introduction of a fuel cell electric vehicle strategy in europe as an extension of the product portfolio of european oems |
| topic | oem europe automotive industry hydrogen fuel cell electric vehicles |
| url | https://doi.org/10.2478/mspe-2025-0026 |
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