Pressing Play on Politics: Quantitative Description of YouTube

We present a large-scale quantitative analysis of anglophone politics channels on YouTube, with three distinct units of analysis: channels, comments, and videos. We demonstrate that although channels have been entering the YouTube system at a roughly constant rate since 2008, there is serious inequ...

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Main Authors: Kevin Munger, Matt Hindman, Omer Yalcin, Joseph Phillips, James Bisbee
Format: Article
Language:English
Published: HOPE 2025-03-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/8674
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author Kevin Munger
Matt Hindman
Omer Yalcin
Joseph Phillips
James Bisbee
author_facet Kevin Munger
Matt Hindman
Omer Yalcin
Joseph Phillips
James Bisbee
author_sort Kevin Munger
collection DOAJ
description We present a large-scale quantitative analysis of anglophone politics channels on YouTube, with three distinct units of analysis: channels, comments, and videos. We demonstrate that although channels have been entering the YouTube system at a roughly constant rate since 2008, there is serious inequality in the attention received by different channels and videos. Furthermore, prolific commenters are responsible for an astonishing amount of activity: 50% of total comments are written by just over 2% of all commenters. The toxicity for which YouTube comments are famous tends to be more pronounced among these super-users than among infrequent commenters. Our findings have important implications for the way in which YouTube viewers interpret what they see as representative of public opinion.
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publishDate 2025-03-01
publisher HOPE
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series Journal of Quantitative Description: Digital Media
spelling doaj-art-7c7d9a034ce84b00938ab3750c8d713a2025-08-20T03:37:02ZengHOPEJournal of Quantitative Description: Digital Media2673-88132025-03-01510.51685/jqd.2025.006Pressing Play on Politics: Quantitative Description of YouTubeKevin Munger0Matt Hindman1Omer Yalcin2Joseph Phillips3James Bisbee4European University InstituteThe George Washington UniversityUniversity of Massachusetts AmherstCardiff UniversityVanderbilt University We present a large-scale quantitative analysis of anglophone politics channels on YouTube, with three distinct units of analysis: channels, comments, and videos. We demonstrate that although channels have been entering the YouTube system at a roughly constant rate since 2008, there is serious inequality in the attention received by different channels and videos. Furthermore, prolific commenters are responsible for an astonishing amount of activity: 50% of total comments are written by just over 2% of all commenters. The toxicity for which YouTube comments are famous tends to be more pronounced among these super-users than among infrequent commenters. Our findings have important implications for the way in which YouTube viewers interpret what they see as representative of public opinion. https://journalqd.org/article/view/8674YouTubecommentsquantitative description
spellingShingle Kevin Munger
Matt Hindman
Omer Yalcin
Joseph Phillips
James Bisbee
Pressing Play on Politics: Quantitative Description of YouTube
Journal of Quantitative Description: Digital Media
YouTube
comments
quantitative description
title Pressing Play on Politics: Quantitative Description of YouTube
title_full Pressing Play on Politics: Quantitative Description of YouTube
title_fullStr Pressing Play on Politics: Quantitative Description of YouTube
title_full_unstemmed Pressing Play on Politics: Quantitative Description of YouTube
title_short Pressing Play on Politics: Quantitative Description of YouTube
title_sort pressing play on politics quantitative description of youtube
topic YouTube
comments
quantitative description
url https://journalqd.org/article/view/8674
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AT matthindman pressingplayonpoliticsquantitativedescriptionofyoutube
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