Marketing strategies for Egyptian university libraries
This document presents a comprehensive study on evaluating marketing strategies for central libraries in Egyptian universities. It explores the current state of these strategies, identifies challenges in their implementation, and investigates their impact on increasing engagement with library servi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
Cybrarians: The Arabic Portal for Librarianship and Information
2025-04-01
|
| Series: | Cybrarians Journal |
| Subjects: | |
| Online Access: | https://journal.cybrarians.info/index.php/cj/article/view/662 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849417638819659776 |
|---|---|
| author | Radwa Hemida |
| author_facet | Radwa Hemida |
| author_sort | Radwa Hemida |
| collection | DOAJ |
| description |
This document presents a comprehensive study on evaluating marketing strategies for central libraries in Egyptian universities. It explores the current state of these strategies, identifies challenges in their implementation, and investigates their impact on increasing engagement with library services and achieving sustainability. The research utilizes a descriptive analytical approach, gathering data through interviews and reviews of central library managers and officials. The findings reveal a disparity in marketing approaches among libraries, highlighting the need for innovative and comprehensive strategies that leverage technology and increase awareness about the importance of marketing in libraries.
|
| format | Article |
| id | doaj-art-7c5a6873e2214f6e889cd33d8f2b9275 |
| institution | Kabale University |
| issn | 1687-2215 |
| language | Arabic |
| publishDate | 2025-04-01 |
| publisher | Cybrarians: The Arabic Portal for Librarianship and Information |
| record_format | Article |
| series | Cybrarians Journal |
| spelling | doaj-art-7c5a6873e2214f6e889cd33d8f2b92752025-08-20T03:32:42ZaraCybrarians: The Arabic Portal for Librarianship and InformationCybrarians Journal1687-22152025-04-017510.70000/cj.2025.75.662Marketing strategies for Egyptian university librariesRadwa Hemida0Cairo University Heritage Library This document presents a comprehensive study on evaluating marketing strategies for central libraries in Egyptian universities. It explores the current state of these strategies, identifies challenges in their implementation, and investigates their impact on increasing engagement with library services and achieving sustainability. The research utilizes a descriptive analytical approach, gathering data through interviews and reviews of central library managers and officials. The findings reveal a disparity in marketing approaches among libraries, highlighting the need for innovative and comprehensive strategies that leverage technology and increase awareness about the importance of marketing in libraries. https://journal.cybrarians.info/index.php/cj/article/view/662Information servicemarketingacademic librariesEgypt |
| spellingShingle | Radwa Hemida Marketing strategies for Egyptian university libraries Cybrarians Journal Information service marketing academic libraries Egypt |
| title | Marketing strategies for Egyptian university libraries |
| title_full | Marketing strategies for Egyptian university libraries |
| title_fullStr | Marketing strategies for Egyptian university libraries |
| title_full_unstemmed | Marketing strategies for Egyptian university libraries |
| title_short | Marketing strategies for Egyptian university libraries |
| title_sort | marketing strategies for egyptian university libraries |
| topic | Information service marketing academic libraries Egypt |
| url | https://journal.cybrarians.info/index.php/cj/article/view/662 |
| work_keys_str_mv | AT radwahemida marketingstrategiesforegyptianuniversitylibraries |