Information spread behavior of clubhouse: A value-attitude-behavior model perspective
The prevalence of social media has significantly facilitated the spread and diffusion of online memes. The Clubhouse voice community application, which gained popularity rapidly during the COVID-19 pandemic and became widely used, can be regarded as a form of internet meme. However, the underlying r...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-10-01
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| Series: | Heliyon |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024154084 |
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| author | Yu-Feng Wu Yu-Tai Wu Jian-Hong Ye Jhen-Ni Ye |
| author_facet | Yu-Feng Wu Yu-Tai Wu Jian-Hong Ye Jhen-Ni Ye |
| author_sort | Yu-Feng Wu |
| collection | DOAJ |
| description | The prevalence of social media has significantly facilitated the spread and diffusion of online memes. The Clubhouse voice community application, which gained popularity rapidly during the COVID-19 pandemic and became widely used, can be regarded as a form of internet meme. However, the underlying reasons for this phenomenon have been scarcely explored. In this context, the purpose of this study is to understand the dissemination mechanisms of the Clubhouse voice community. Specifically, this research employs the value-attitude-behavior model to investigate the relationships between social value, attitude, immediate response syndrome, and information spread behavior on Clubhouse. To achieve this objective, the snowball sampling technique was used to recruit Clubhouse users to complete a questionnaire. The collected data were assessed for reliability and validity before being analyzed using structural equation modeling for confirmatory factor analysis and model verification. The results indicated that the social value of joining Clubhouse is positively associated with participants’ attitudes toward participation. Additionally, attitudes toward participation were found to be positively associated with both immediate response syndrome and information spread behavior, thus showing a positive association between immediate response syndrome and information spread behavior. This study reveals the pathways of internet meme dissemination, offering insights into the factors driving the formation of internet memes. |
| format | Article |
| id | doaj-art-7c5841f649c042529bcef13afa449eed |
| institution | OA Journals |
| issn | 2405-8440 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj-art-7c5841f649c042529bcef13afa449eed2025-08-20T02:13:59ZengElsevierHeliyon2405-84402024-10-011020e3937710.1016/j.heliyon.2024.e39377Information spread behavior of clubhouse: A value-attitude-behavior model perspectiveYu-Feng Wu0Yu-Tai Wu1Jian-Hong Ye2Jhen-Ni Ye3Office of Physical Education, Ming Chi University of Technology, New Taipei City, TaiwanOffice of Physical Education, Soochow University, Taipei, TaiwanFaculty of Education, Beijing Normal University, Beijing, China; Corresponding author. No.19, Xinjiekouwai St, Haidian District, Beijing, 100875, China.Graduate Institute of Technological & Vocational Education, National Taipei University of Technology, Taipei, TaiwanThe prevalence of social media has significantly facilitated the spread and diffusion of online memes. The Clubhouse voice community application, which gained popularity rapidly during the COVID-19 pandemic and became widely used, can be regarded as a form of internet meme. However, the underlying reasons for this phenomenon have been scarcely explored. In this context, the purpose of this study is to understand the dissemination mechanisms of the Clubhouse voice community. Specifically, this research employs the value-attitude-behavior model to investigate the relationships between social value, attitude, immediate response syndrome, and information spread behavior on Clubhouse. To achieve this objective, the snowball sampling technique was used to recruit Clubhouse users to complete a questionnaire. The collected data were assessed for reliability and validity before being analyzed using structural equation modeling for confirmatory factor analysis and model verification. The results indicated that the social value of joining Clubhouse is positively associated with participants’ attitudes toward participation. Additionally, attitudes toward participation were found to be positively associated with both immediate response syndrome and information spread behavior, thus showing a positive association between immediate response syndrome and information spread behavior. This study reveals the pathways of internet meme dissemination, offering insights into the factors driving the formation of internet memes.http://www.sciencedirect.com/science/article/pii/S2405844024154084Information spread behaviorInternet meme (网络迷因)Social valueValue-attitude-behavior modelVoice social mediaImmediate response syndrome |
| spellingShingle | Yu-Feng Wu Yu-Tai Wu Jian-Hong Ye Jhen-Ni Ye Information spread behavior of clubhouse: A value-attitude-behavior model perspective Heliyon Information spread behavior Internet meme (网络迷因) Social value Value-attitude-behavior model Voice social media Immediate response syndrome |
| title | Information spread behavior of clubhouse: A value-attitude-behavior model perspective |
| title_full | Information spread behavior of clubhouse: A value-attitude-behavior model perspective |
| title_fullStr | Information spread behavior of clubhouse: A value-attitude-behavior model perspective |
| title_full_unstemmed | Information spread behavior of clubhouse: A value-attitude-behavior model perspective |
| title_short | Information spread behavior of clubhouse: A value-attitude-behavior model perspective |
| title_sort | information spread behavior of clubhouse a value attitude behavior model perspective |
| topic | Information spread behavior Internet meme (网络迷因) Social value Value-attitude-behavior model Voice social media Immediate response syndrome |
| url | http://www.sciencedirect.com/science/article/pii/S2405844024154084 |
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