COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY
In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indone...
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| Format: | Article |
| Language: | English |
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Universitas Pattimura
2021-03-01
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| Series: | Barekeng |
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| Online Access: | https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/2598 |
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| author | Charlitta Fhilya Yopi Andry Lesnussa Venn Yan Ishak Ilwaru |
| author_facet | Charlitta Fhilya Yopi Andry Lesnussa Venn Yan Ishak Ilwaru |
| author_sort | Charlitta Fhilya |
| collection | DOAJ |
| description | In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk†as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program. |
| format | Article |
| id | doaj-art-7c516e4471ec46dd8fbd8812d80bc795 |
| institution | Kabale University |
| issn | 1978-7227 2615-3017 |
| language | English |
| publishDate | 2021-03-01 |
| publisher | Universitas Pattimura |
| record_format | Article |
| series | Barekeng |
| spelling | doaj-art-7c516e4471ec46dd8fbd8812d80bc7952025-08-20T04:01:48ZengUniversitas PattimuraBarekeng1978-72272615-30172021-03-0115105906810.30598/barekengvol15iss1pp059-0682598COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRYCharlitta Fhilya0Yopi Andry Lesnussa1Venn Yan Ishak Ilwaru2Jurusan Matematika, Fakultas MIPA, Universitas PattimuraJurusan Matematika, Fakultas MIPA, Universitas PattimuraJurusan Matematika, Fakultas MIPA, Universitas PattimuraIn the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk†as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/2598analytic hierarchy processgoal programmingpromotion programs |
| spellingShingle | Charlitta Fhilya Yopi Andry Lesnussa Venn Yan Ishak Ilwaru COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY Barekeng analytic hierarchy process goal programming promotion programs |
| title | COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY |
| title_full | COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY |
| title_fullStr | COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY |
| title_full_unstemmed | COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY |
| title_short | COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY |
| title_sort | combination of integration analytic hierarchy process and goal programming for multi objective optimization promotion program telecommunication services industry |
| topic | analytic hierarchy process goal programming promotion programs |
| url | https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/2598 |
| work_keys_str_mv | AT charlittafhilya combinationofintegrationanalytichierarchyprocessandgoalprogrammingformultiobjectiveoptimizationpromotionprogramtelecommunicationservicesindustry AT yopiandrylesnussa combinationofintegrationanalytichierarchyprocessandgoalprogrammingformultiobjectiveoptimizationpromotionprogramtelecommunicationservicesindustry AT vennyanishakilwaru combinationofintegrationanalytichierarchyprocessandgoalprogrammingformultiobjectiveoptimizationpromotionprogramtelecommunicationservicesindustry |