Innovations in publishing technologies: Enhancing reader experience
In this research, the effects that digitalization has had on existing publishing workflows in the context of content creation, circulation and monetization are explored. The emergence of digital platforms, self-publishing, and subscription-based services junked the old ways of publishing content; h...
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| Format: | Article |
| Language: | English |
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University of Applied Sciences in Bielsko-Biała
2024-12-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
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| Online Access: | https://www.asej.eu/index.php/asej/article/view/821 |
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| _version_ | 1850113182049239040 |
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| author | Alexey Kalmykov |
| author_facet | Alexey Kalmykov |
| author_sort | Alexey Kalmykov |
| collection | DOAJ |
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In this research, the effects that digitalization has had on existing publishing workflows in the context of content creation, circulation and monetization are explored. The emergence of digital platforms, self-publishing, and subscription-based services junked the old ways of publishing content; how is it authored, disseminated and consumed and the current trends suggest multiple impacts on various segments of the digital advertising. However, digital has opened up the door for audiences to enjoy more interactive, and personalized experiences which has led to rapid growth in eBooks, audiobooks and digital subscriptions. But in doing so, it’s given publishers a host of challenges: how to enforce copyrights, combating the dominance of the Amazon kind of platform, and finding viable ways to monetize sustainably.The main aim of this study is to evaluate the benefits and drawbacks of digitalization for publishers, in terms of technological integration and its effects of the publishing process. The research explores the impact of digital tools, including Augmented reality, Artificial intelligence, and blockchain, on the industry, and the hurdles that publishers have in adopting these innovations. Additionally, the study describes how publishers are changing their business models and content strategies to respond to the changing audience needs
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| format | Article |
| id | doaj-art-7c4ed6a1b8fa40bb886955bb3bf7990e |
| institution | OA Journals |
| issn | 2543-9103 2543-411X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Applied Sciences in Bielsko-Biała |
| record_format | Article |
| series | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| spelling | doaj-art-7c4ed6a1b8fa40bb886955bb3bf7990e2025-08-20T02:37:13ZengUniversity of Applied Sciences in Bielsko-BiałaZeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej2543-91032543-411X2024-12-0128410.19192/wsfip.sj4.2024.2Innovations in publishing technologies: Enhancing reader experienceAlexey Kalmykov 0Magic Dome Books s.r.o. Publishing House In this research, the effects that digitalization has had on existing publishing workflows in the context of content creation, circulation and monetization are explored. The emergence of digital platforms, self-publishing, and subscription-based services junked the old ways of publishing content; how is it authored, disseminated and consumed and the current trends suggest multiple impacts on various segments of the digital advertising. However, digital has opened up the door for audiences to enjoy more interactive, and personalized experiences which has led to rapid growth in eBooks, audiobooks and digital subscriptions. But in doing so, it’s given publishers a host of challenges: how to enforce copyrights, combating the dominance of the Amazon kind of platform, and finding viable ways to monetize sustainably.The main aim of this study is to evaluate the benefits and drawbacks of digitalization for publishers, in terms of technological integration and its effects of the publishing process. The research explores the impact of digital tools, including Augmented reality, Artificial intelligence, and blockchain, on the industry, and the hurdles that publishers have in adopting these innovations. Additionally, the study describes how publishers are changing their business models and content strategies to respond to the changing audience needs https://www.asej.eu/index.php/asej/article/view/821digitalizationpublishing industrycontent creationbusiness modelscopyright, innovationtechnology |
| spellingShingle | Alexey Kalmykov Innovations in publishing technologies: Enhancing reader experience Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej digitalization publishing industry content creation business models copyright, innovation technology |
| title | Innovations in publishing technologies: Enhancing reader experience |
| title_full | Innovations in publishing technologies: Enhancing reader experience |
| title_fullStr | Innovations in publishing technologies: Enhancing reader experience |
| title_full_unstemmed | Innovations in publishing technologies: Enhancing reader experience |
| title_short | Innovations in publishing technologies: Enhancing reader experience |
| title_sort | innovations in publishing technologies enhancing reader experience |
| topic | digitalization publishing industry content creation business models copyright, innovation technology |
| url | https://www.asej.eu/index.php/asej/article/view/821 |
| work_keys_str_mv | AT alexeykalmykov innovationsinpublishingtechnologiesenhancingreaderexperience |