Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences

Among the technologies that hold immense potential to revolutionize how we interact with information and digital content, Mixed Reality (MR) offers unique immersive experiences that seamlessly integrate virtual objects into the user's physical environment. This groundbreaking fusion of the phys...

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Main Authors: Mariza Dima, Damon Daylamani-Zad
Format: Article
Language:Spanish
Published: Universidad de Santiago de Compostela 2024-07-01
Series:Revista de la Asociación Española de Investigación de la Comunicación
Subjects:
Online Access:http://revistaeic.eu/index.php/raeic/article/view/570
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author Mariza Dima
Damon Daylamani-Zad
author_facet Mariza Dima
Damon Daylamani-Zad
author_sort Mariza Dima
collection DOAJ
description Among the technologies that hold immense potential to revolutionize how we interact with information and digital content, Mixed Reality (MR) offers unique immersive experiences that seamlessly integrate virtual objects into the user's physical environment. This groundbreaking fusion of the physical and digital worlds has a complex development process which is a fertile ground for applications of Artificial Intelligence (AI). This article aims to provide a comprehensive overview of AI tools and their applications, in all stages of the development of MR experiences for the creative sector. It also discusses the challenges and opportunities of incorporating them in the development pipeline and offer some use guidelines as a compass to navigate this rapidly changing landscape.
format Article
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institution Kabale University
issn 2341-2690
language Spanish
publishDate 2024-07-01
publisher Universidad de Santiago de Compostela
record_format Article
series Revista de la Asociación Española de Investigación de la Comunicación
spelling doaj-art-7c3adbeca11741079c71d7fc51901b462025-08-22T11:23:56ZspaUniversidad de Santiago de CompostelaRevista de la Asociación Española de Investigación de la Comunicación2341-26902024-07-0111Especialraeic11e01raeic11e0110.24137/raeic.11.e.1570Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiencesMariza Dima0Damon Daylamani-Zad1Brunel University LondonBrunel University LondonAmong the technologies that hold immense potential to revolutionize how we interact with information and digital content, Mixed Reality (MR) offers unique immersive experiences that seamlessly integrate virtual objects into the user's physical environment. This groundbreaking fusion of the physical and digital worlds has a complex development process which is a fertile ground for applications of Artificial Intelligence (AI). This article aims to provide a comprehensive overview of AI tools and their applications, in all stages of the development of MR experiences for the creative sector. It also discusses the challenges and opportunities of incorporating them in the development pipeline and offer some use guidelines as a compass to navigate this rapidly changing landscape.http://revistaeic.eu/index.php/raeic/article/view/570artificial intelligencemixed realitydeep learningtoolsmachine learningcreativitydevelopment pipelineexperience design
spellingShingle Mariza Dima
Damon Daylamani-Zad
Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences
Revista de la Asociación Española de Investigación de la Comunicación
artificial intelligence
mixed reality
deep learning
tools
machine learning
creativity
development pipeline
experience design
title Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences
title_full Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences
title_fullStr Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences
title_full_unstemmed Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences
title_short Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences
title_sort intelligent immersion the current landscape of ai tools in the mixed reality development pipeline for creative experiences
topic artificial intelligence
mixed reality
deep learning
tools
machine learning
creativity
development pipeline
experience design
url http://revistaeic.eu/index.php/raeic/article/view/570
work_keys_str_mv AT marizadima intelligentimmersionthecurrentlandscapeofaitoolsinthemixedrealitydevelopmentpipelineforcreativeexperiences
AT damondaylamanizad intelligentimmersionthecurrentlandscapeofaitoolsinthemixedrealitydevelopmentpipelineforcreativeexperiences