Bridging the Gap

This article explores the interplay between communication and negotiation through a contemporary lens. Drawing from both theory and applied frameworks, it highlights the five critical stages of negotiation, the practical competencies needed by modern negotiators, and the impact of digital transforma...

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Main Author: Geovana-Albertina ZOICAN
Format: Article
Language:English
Published: Editura Sitech 2025-07-01
Series:Annals of the University of Craiova for Journalism, Communication and Management
Subjects:
Online Access:https://aucjc.ro/wp-content/uploads/2025/07/aucjcm-11-41-46.pdf
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author Geovana-Albertina ZOICAN
author_facet Geovana-Albertina ZOICAN
author_sort Geovana-Albertina ZOICAN
collection DOAJ
description This article explores the interplay between communication and negotiation through a contemporary lens. Drawing from both theory and applied frameworks, it highlights the five critical stages of negotiation, the practical competencies needed by modern negotiators, and the impact of digital transformation on negotiation dynamics. Through this analysis, negotiation is framed not merely as a strategic tool, but as a deeply human and relational process – where empathy, ethics, and adaptability define success.
format Article
id doaj-art-7bf32daa18014b7890526d9fc74c8c95
institution DOAJ
issn 2501-3513
language English
publishDate 2025-07-01
publisher Editura Sitech
record_format Article
series Annals of the University of Craiova for Journalism, Communication and Management
spelling doaj-art-7bf32daa18014b7890526d9fc74c8c952025-08-20T02:41:31ZengEditura SitechAnnals of the University of Craiova for Journalism, Communication and Management2501-35132025-07-01111414610.5281/zenodo.15851141Bridging the GapGeovana-Albertina ZOICAN0Graduate in Communication and Public Relations, Faculty of Letters, University of Craiova, RomaniaThis article explores the interplay between communication and negotiation through a contemporary lens. Drawing from both theory and applied frameworks, it highlights the five critical stages of negotiation, the practical competencies needed by modern negotiators, and the impact of digital transformation on negotiation dynamics. Through this analysis, negotiation is framed not merely as a strategic tool, but as a deeply human and relational process – where empathy, ethics, and adaptability define success.https://aucjc.ro/wp-content/uploads/2025/07/aucjcm-11-41-46.pdfnegotiationcommunicationemotional intelligenceactive listeningdigital negotiationintercultural communicationstrategic dialogue
spellingShingle Geovana-Albertina ZOICAN
Bridging the Gap
Annals of the University of Craiova for Journalism, Communication and Management
negotiation
communication
emotional intelligence
active listening
digital negotiation
intercultural communication
strategic dialogue
title Bridging the Gap
title_full Bridging the Gap
title_fullStr Bridging the Gap
title_full_unstemmed Bridging the Gap
title_short Bridging the Gap
title_sort bridging the gap
topic negotiation
communication
emotional intelligence
active listening
digital negotiation
intercultural communication
strategic dialogue
url https://aucjc.ro/wp-content/uploads/2025/07/aucjcm-11-41-46.pdf
work_keys_str_mv AT geovanaalbertinazoican bridgingthegap