The Effect of Certification and Product Knowledge on Instant Food Purchasing Decisions through Halal Awareness: The Moderating Role of Religiosity

The Effect of Certification and Product Knowledge on Instant Food Purchasing Decisions through Halal Awareness: The Moderating Role of Religiosity

Background: Digital transformation and the implementation of advanced technologies play a crucial role in the advancement of the halal industry. As a strategic step in building a halal product ecosystem, developing halal food products, encompassing the entire supply chain from upstream to downstrea...

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Bibliographic Details
Main Authors: Zamratul Akbar, Agustina Shinta Hartati Wahyuningtiyas, Riyanti Isaskar
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2025-01-01
Series:Journal of Consumer Sciences
Subjects:
halal awareness
halal certification
halal product knowledge
instant food
purchase decision
religiosity
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/58597
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