Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words

A word can carry different meanings for different people. Conjoint analysis was applied to assess preferences for various words describing integrated resorts (IR) including casinos, to be introduced in Japan in the future. We discuss how the participants understood particular words (e.g., a specific...

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Main Authors: Nozomi Komiya, Jun Nakamura
Format: Article
Language:English
Published: Wiley 2019-01-01
Series:Advances in Human-Computer Interaction
Online Access:http://dx.doi.org/10.1155/2019/8632892
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author Nozomi Komiya
Jun Nakamura
author_facet Nozomi Komiya
Jun Nakamura
author_sort Nozomi Komiya
collection DOAJ
description A word can carry different meanings for different people. Conjoint analysis was applied to assess preferences for various words describing integrated resorts (IR) including casinos, to be introduced in Japan in the future. We discuss how the participants understood particular words (e.g., a specific casino’s place name or wording regarding restrictions on betting) that define the characteristics of a casino, as well as how casino-related words influenced participants’ preferences. Implications for enhancing public understanding of casinos are explored in the conclusion.
format Article
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institution OA Journals
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language English
publishDate 2019-01-01
publisher Wiley
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series Advances in Human-Computer Interaction
spelling doaj-art-7ba9fab2411b4bdb8641dc078b6faa032025-08-20T02:06:54ZengWileyAdvances in Human-Computer Interaction1687-58931687-59072019-01-01201910.1155/2019/86328928632892Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant WordsNozomi Komiya0Jun Nakamura1Shibaura Institute of Technology, 108-8548, 3-9-14 Shibaura, Minato-ku, Tokyo, JapanShibaura Institute of Technology, 108-8548, 3-9-14 Shibaura, Minato-ku, Tokyo, JapanA word can carry different meanings for different people. Conjoint analysis was applied to assess preferences for various words describing integrated resorts (IR) including casinos, to be introduced in Japan in the future. We discuss how the participants understood particular words (e.g., a specific casino’s place name or wording regarding restrictions on betting) that define the characteristics of a casino, as well as how casino-related words influenced participants’ preferences. Implications for enhancing public understanding of casinos are explored in the conclusion.http://dx.doi.org/10.1155/2019/8632892
spellingShingle Nozomi Komiya
Jun Nakamura
Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words
Advances in Human-Computer Interaction
title Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words
title_full Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words
title_fullStr Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words
title_full_unstemmed Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words
title_short Exploring the Types of Casinos Preferred in Japan via Conjoint Analysis of Relevant Words
title_sort exploring the types of casinos preferred in japan via conjoint analysis of relevant words
url http://dx.doi.org/10.1155/2019/8632892
work_keys_str_mv AT nozomikomiya exploringthetypesofcasinospreferredinjapanviaconjointanalysisofrelevantwords
AT junnakamura exploringthetypesofcasinospreferredinjapanviaconjointanalysisofrelevantwords