The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable
Crowding in the physical environment of restaurants are common in popular restaurants. Human crowding refers to the large number of visitors in the restaurant. And spatial crowding refers to the dense physical environment of a restaurant, such as a large number of tables and chairs and decorations o...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-05-01
|
| Series: | Habitat |
| Subjects: | |
| Online Access: | https://habitat.ub.ac.id/index.php/habitat/article/view/3707 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849326045668311040 |
|---|---|
| author | Husna Ulinnuha Budi Setiawan Riyanti Isaskar Agustina Shinta Hartati Wahyuningtyas |
| author_facet | Husna Ulinnuha Budi Setiawan Riyanti Isaskar Agustina Shinta Hartati Wahyuningtyas |
| author_sort | Husna Ulinnuha |
| collection | DOAJ |
| description | Crowding in the physical environment of restaurants are common in popular restaurants. Human crowding refers to the large number of visitors in the restaurant. And spatial crowding refers to the dense physical environment of a restaurant, such as a large number of tables and chairs and decorations or restaurant design ornaments that are dense enough to make the restaurant look narrower. Through this density and crowding, restaurants must provide a good image or reputation to increase consumer attachment, satisfaction, and repurchase intentions. Data was collected using an online questionnaire and distributed to 200 respondents from spicy noodle restaurant consumers. Furthermore, data analysis uses SEM-PLS (Structural Equation Modeling - Partial Least Square) with the help of WarpPLS 8.0 software. The results showed that human and spatial crowding affects brand image, brand image affects brand attachment and customer satisfaction, brand attachment and customer satisfaction affect repurchase intention, and human and spatial crowding influence repurchase intention through brand image, brand attachment, and customer satisfaction as mediation. Based on this study's results, the operant hoped that the restaurant can determine strategies by considering variables and indicators that can increase customer satisfaction and repurchase intentions. |
| format | Article |
| id | doaj-art-7ba7e20bd5f4456bad34310ec58cbde9 |
| institution | Kabale University |
| issn | 0853-5167 2338-2007 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Habitat |
| spelling | doaj-art-7ba7e20bd5f4456bad34310ec58cbde92025-08-20T03:48:14ZengUniversity of BrawijayaHabitat0853-51672338-20072025-05-01361597110.21776/ub.habitat.2025.036.1.53504The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation VariableHusna Ulinnuha0Budi Setiawan1Riyanti Isaskar2Agustina Shinta Hartati Wahyuningtyas3 Universitas Brawijaya, IndonesiaUniversitas Brawijaya, IndonesiaUniversitas Brawijaya, IndonesiaUniversitas Brawijaya, IndonesiaCrowding in the physical environment of restaurants are common in popular restaurants. Human crowding refers to the large number of visitors in the restaurant. And spatial crowding refers to the dense physical environment of a restaurant, such as a large number of tables and chairs and decorations or restaurant design ornaments that are dense enough to make the restaurant look narrower. Through this density and crowding, restaurants must provide a good image or reputation to increase consumer attachment, satisfaction, and repurchase intentions. Data was collected using an online questionnaire and distributed to 200 respondents from spicy noodle restaurant consumers. Furthermore, data analysis uses SEM-PLS (Structural Equation Modeling - Partial Least Square) with the help of WarpPLS 8.0 software. The results showed that human and spatial crowding affects brand image, brand image affects brand attachment and customer satisfaction, brand attachment and customer satisfaction affect repurchase intention, and human and spatial crowding influence repurchase intention through brand image, brand attachment, and customer satisfaction as mediation. Based on this study's results, the operant hoped that the restaurant can determine strategies by considering variables and indicators that can increase customer satisfaction and repurchase intentions.https://habitat.ub.ac.id/index.php/habitat/article/view/3707human crowdingspatial crowdingbrand imageconsumer satisfactionrepurchase intention |
| spellingShingle | Husna Ulinnuha Budi Setiawan Riyanti Isaskar Agustina Shinta Hartati Wahyuningtyas The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable Habitat human crowding spatial crowding brand image consumer satisfaction repurchase intention |
| title | The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable |
| title_full | The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable |
| title_fullStr | The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable |
| title_full_unstemmed | The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable |
| title_short | The Effect of Human and Spatial Crowding on Repurchase Intention in Restaurant Using Brand and Customer Satisfaction as a Mediation Variable |
| title_sort | effect of human and spatial crowding on repurchase intention in restaurant using brand and customer satisfaction as a mediation variable |
| topic | human crowding spatial crowding brand image consumer satisfaction repurchase intention |
| url | https://habitat.ub.ac.id/index.php/habitat/article/view/3707 |
| work_keys_str_mv | AT husnaulinnuha theeffectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable AT budisetiawan theeffectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable AT riyantiisaskar theeffectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable AT agustinashintahartatiwahyuningtyas theeffectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable AT husnaulinnuha effectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable AT budisetiawan effectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable AT riyantiisaskar effectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable AT agustinashintahartatiwahyuningtyas effectofhumanandspatialcrowdingonrepurchaseintentioninrestaurantusingbrandandcustomersatisfactionasamediationvariable |