Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior
This two-wave study was conducted within Japan’s cruise tourism landscape to augment existing research and delve into an understudied area by evaluating the role of destination revisit and word-of-mouth (WOM) intentions as surrogates for self-reported behaviors in inbound tourism. The study employs...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2023-12-01
|
| Series: | Journal of Tourismology |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/97EE7CDC83184F29A15035A442A2188D |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850035932515794944 |
|---|---|
| author | U. Aytun Öztürk |
| author_facet | U. Aytun Öztürk |
| author_sort | U. Aytun Öztürk |
| collection | DOAJ |
| description | This two-wave study was conducted within Japan’s cruise tourism landscape to augment existing research and delve into an understudied area by evaluating the role of destination revisit and word-of-mouth (WOM) intentions as surrogates for self-reported behaviors in inbound tourism. The study employs partial least squares structural equation modeling to analyze data collected in 2018 and 2022, exploring the relationships among overall satisfaction, repeat visitation rate, distance, and revisit and WOM intentions. The analysis of the estimation partition, consisting of 580 valid first-wave responses, helps isolate the critical factors associated with overall satisfaction, such as destination attractiveness, transportation, prices, and tourist attractions and facilities. Based on 77 valid responses gathered in the second wave, which as a sample size has been deemed sufficient for a post-hoc power analysis, the findings significantly reveal that cruise goers’ intentions correlate with self-reported behaviors for revisits and WOM, with intentions explaining 14.4% and 9.3% of the variance observed in the respective behaviors. These results emphasize intentions’ multifaceted role in predicting tourist behavior, underscoring the importance of context-specific constructs in tourism management and unveiling potential pathways for further exploration. The conclusion offers insights that may guide future research and industry practices in crafting strategies to enhance visitor satisfaction and loyalty. |
| format | Article |
| id | doaj-art-7b9daa8963964d049eba8937f2d5e7e8 |
| institution | DOAJ |
| issn | 2459-1939 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Journal of Tourismology |
| spelling | doaj-art-7b9daa8963964d049eba8937f2d5e7e82025-08-20T02:57:21ZengIstanbul University PressJournal of Tourismology2459-19392023-12-019218019410.26650/jot.2023.9.2.1347762123456Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for BehaviorU. Aytun Öztürk0https://orcid.org/0000-0003-4811-4704Soka University, Tokyo, JapanThis two-wave study was conducted within Japan’s cruise tourism landscape to augment existing research and delve into an understudied area by evaluating the role of destination revisit and word-of-mouth (WOM) intentions as surrogates for self-reported behaviors in inbound tourism. The study employs partial least squares structural equation modeling to analyze data collected in 2018 and 2022, exploring the relationships among overall satisfaction, repeat visitation rate, distance, and revisit and WOM intentions. The analysis of the estimation partition, consisting of 580 valid first-wave responses, helps isolate the critical factors associated with overall satisfaction, such as destination attractiveness, transportation, prices, and tourist attractions and facilities. Based on 77 valid responses gathered in the second wave, which as a sample size has been deemed sufficient for a post-hoc power analysis, the findings significantly reveal that cruise goers’ intentions correlate with self-reported behaviors for revisits and WOM, with intentions explaining 14.4% and 9.3% of the variance observed in the respective behaviors. These results emphasize intentions’ multifaceted role in predicting tourist behavior, underscoring the importance of context-specific constructs in tourism management and unveiling potential pathways for further exploration. The conclusion offers insights that may guide future research and industry practices in crafting strategies to enhance visitor satisfaction and loyalty.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/97EE7CDC83184F29A15035A442A2188Dcruise tourismintentionrepeat visitationsatisfactionword-of-mouth |
| spellingShingle | U. Aytun Öztürk Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior Journal of Tourismology cruise tourism intention repeat visitation satisfaction word-of-mouth |
| title | Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior |
| title_full | Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior |
| title_fullStr | Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior |
| title_full_unstemmed | Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior |
| title_short | Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior |
| title_sort | cruise tourism in japanese coastal cities the role of revisit and word of mouth intentions as proxies for behavior |
| topic | cruise tourism intention repeat visitation satisfaction word-of-mouth |
| url | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/97EE7CDC83184F29A15035A442A2188D |
| work_keys_str_mv | AT uaytunozturk cruisetourisminjapanesecoastalcitiestheroleofrevisitandwordofmouthintentionsasproxiesforbehavior |