Web-based social networks as an enabler for sustainable growth in small and medium-sized enterprises: a PLS-SEM approach

Web-based social networks as an enabler for sustainable growth in small and medium-sized enterprises: a PLS-SEM approach

Abstract Employing web-based social networks (WBSNs) as a marketing technique is crucial for companies to advertise their goods and services, ultimately securing profits effectively. However, small and medium-sized enterprises (SMEs) often need to be more willing to adopt new technologies, including...

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Bibliographic Details
Main Authors: Osama Mohammad Alkhasoneh, Hamiza Jamaludin, Abdul Rahman Bin Zahari, Mohammed A. Al-Sharafi
Format: Article
Language:English
Published: Springer 2025-04-01
Series:Discover Sustainability
Subjects:
Web-based social networks use
SMEs
UTAUT2
Brand awareness
Task-technology fit
Sales growth
Online Access:https://doi.org/10.1007/s43621-025-01165-1
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