Food apps took a free ride on the first phase of the Covid-19 pandemic in Brazil

Food apps took a free ride on the first phase of the Covid-19 pandemic in Brazil

Objective: Analyze the marketing content posted by three online food delivery (OFD) companies in Brazil on their official accounts on Facebook, Instagram, and YouTube during the first phase of the COVID-19 pandemic. Methods: Exploratory study carried out between March 20 and June 26, 2020. Posts mad...

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Bibliographic Details
Main Authors: Michele Bittencourt Rodrigues, Juliana de Paula Matos, Paula Martins Horta
Format: Article
Language:English
Published: Universidade do Estado do Rio de Janeiro 2024-10-01
Series:Demetra
Online Access:https://www.e-publicacoes.uerj.br/demetra/article/view/73696
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