The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology

Audio description continues to be unavailable on broadcast television in Australia, despite the technological capabilities to provide it and the existence of a federally funded back catalogue or ‘secret library’ of audio described television content. This paper reveals findings into both the amount...

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Main Authors: Ellis Katie, Kent Mike, Locke Kathryn
Format: Article
Language:English
Published: Sciendo 2018-07-01
Series:Cultural Science
Subjects:
Online Access:https://doi.org/10.5334/csci.105
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author Ellis Katie
Kent Mike
Locke Kathryn
author_facet Ellis Katie
Kent Mike
Locke Kathryn
author_sort Ellis Katie
collection DOAJ
description Audio description continues to be unavailable on broadcast television in Australia, despite the technological capabilities to provide it and the existence of a federally funded back catalogue or ‘secret library’ of audio described television content. This paper reveals findings into both the amount of audio described content that has been created but not made available to television audiences, while also reviewing existing innovative platforms for audio description, such as the app BAM-Describe. It contextualises these findings in an overview of the history of audio description in and outside of Australia, highlighting key technological and policy changes. Evoking theories of the preferred user and how this understanding of television audiences addresses disability, we argue that different interpretations of how audio description can be delivered, determined through a process of interpretive flexibility (and continued industry creativity and innovation) may finally shift the stagnating discussions around audio description provision, and thus ultimately change the accessibility of television for the blind and vision impaired.
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record_format Article
series Cultural Science
spelling doaj-art-7addab1f5d904078805112aace1a6d892025-02-10T13:26:37ZengSciendoCultural Science1836-04162018-07-0110171610.5334/csci.105106The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media TechnologyEllis Katie0Kent Mike1Locke Kathryn2Curtin University, Perth, AUCurtin University, Perth, AUCurtin University, Perth, AUAudio description continues to be unavailable on broadcast television in Australia, despite the technological capabilities to provide it and the existence of a federally funded back catalogue or ‘secret library’ of audio described television content. This paper reveals findings into both the amount of audio described content that has been created but not made available to television audiences, while also reviewing existing innovative platforms for audio description, such as the app BAM-Describe. It contextualises these findings in an overview of the history of audio description in and outside of Australia, highlighting key technological and policy changes. Evoking theories of the preferred user and how this understanding of television audiences addresses disability, we argue that different interpretations of how audio description can be delivered, determined through a process of interpretive flexibility (and continued industry creativity and innovation) may finally shift the stagnating discussions around audio description provision, and thus ultimately change the accessibility of television for the blind and vision impaired.https://doi.org/10.5334/csci.105audio descriptiontelevisiondisabilityaccessibility
spellingShingle Ellis Katie
Kent Mike
Locke Kathryn
The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology
Cultural Science
audio description
television
disability
accessibility
title The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology
title_full The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology
title_fullStr The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology
title_full_unstemmed The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology
title_short The Preferred User: How Audio Description could Change Understandings of Australian Television Audiences and Media Technology
title_sort preferred user how audio description could change understandings of australian television audiences and media technology
topic audio description
television
disability
accessibility
url https://doi.org/10.5334/csci.105
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