Current problems and suggestions for the marketing and use of medical products in the field of animal health and breeding
<b>Aim:</b> In this study, the current situation in the supply, use and marketing of medicinal products of the veterinary clinic, policlinic and animal hospital services in Konya, Aydın, İstanbul and İzmir provinces has been tried to be revealed.<p> <b>Materials and Methods:&...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
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| Series: | Eurasian Journal of Veterinary Sciences |
| Subjects: | |
| Online Access: | http://eurasianjvetsci.org/pdf.php3?id=1224 |
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| Summary: | <b>Aim:</b> In this study, the current situation in the supply, use and
marketing of medicinal products of the veterinary clinic, policlinic
and animal hospital services in Konya, Aydın, İstanbul and
İzmir provinces has been tried to be revealed.<p>
<b>Materials and Methods:</b> The data of the study were obtained
from the enterprises with data collection form, operating in 4
different cities (56 of them total).Simple random and snowball
sampling methods were used in the determination of the enterprises
included in the study.A 5-point Likert-type scale was
applied for the opinions of the responsible veterinarian.<p>
<b>Results:</b> Within the scope of the survey, 30,4% of the organizations
interviewed are in İzmir, 33,8% in Konya, 17,9% in Istanbul
and 17,9% in Aydın. In the proportional distribution of business
revenues, the gains obtained from patient visit fees were ranked
first with 24%, artificial insemination revenues are second with
19% and the income from chemical agents such as drugs was the
third with 16%. It has been reported that the primary factor in
the supply of medicines is the drug's effectiveness and the most
important problem in marketing is the difficulty of collecting money
from customers. It has been reported that the most important
factor in spot market formation is the veterinarians themselves.<p>
<b>Conclusion:</b> Distribution of medicines for solving the problems
encountered, sales process, monitoring after the licensing process,
etc. it is necessary to establish a comprehensive legislation
covering all aspects. The findings of the study reveal that the
e-prescription system, which has recently been introduced into
practice, is an important opportunity in terms of eliminating
existing problems completely and making the industry closed
to unjustified and unfounded accusations. It has been agreed
that an e-prescription system should be planned to encourage
animal owners / breeders and veterinarians to achieve the desired
goal. |
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| ISSN: | 1309-6958 2146-1953 |