Using Social Norms to Increase Behavior Change in Sustainable Landscaping
When Extension agents work to encourage behavioral changes in their community through educational programming, they may already be using some elements of social marketing. Extension educators can use an understanding of their clients’ reservations and inclinations toward a behavior, or their benefi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2014-06-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/131589 |
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