Smart tourism technologies and destination perception: implications for revisit intentions in mountainous destinations
Purpose - This study aims to investigate the impact of Smart Tourism Technologies (STT) on tourists’ perceptions of a mountainous tourism destination, and how it influences their intention to revisit. Additionally, this research examines the role of destination trust and perceived risk in the rel...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2025-03-01
|
| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol31no1/8_Anjum_Ali |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Purpose - This study aims to investigate the impact of Smart Tourism Technologies (STT)
on tourists’ perceptions of a mountainous tourism destination, and how it influences their
intention to revisit. Additionally, this research examines the role of destination trust and
perceived risk in the relationship between perceived destination image and revisit intention.
Methodology - The data being utilized involved the accumulation of experience-based survey
data from 200 respondents and experts, leading to the application of the partial least square
structure equation modeling (PLS-SEM) approach.
Findings - The results showed that five out of six smart tourism technologies had a positive
effect on perceived destination image, leading to increased trust and decreased risk perceptions
towards the destination. The study found that trust strongly mediates the relationship between
perceived destination image and intention to revisit, while perceived risk does not have a
mediating effect.
Originality of the research - These findings offer significant insights for tourism authorities,
local governments, and tourism enterprises to enhance the competitiveness and long-term
sustainability of their destinations. This research is one of its kind that explored the relationship
based on six different attributes of smart tourism technologies that are specifically related to
Pakistan’s mountainous tourism destinations. |
|---|---|
| ISSN: | 1847-3377 |