Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American Companies
A company’s about-us homepage, serving as the display page of the company’s fundamental information, constitutes an outstanding means for the company to mold and publicize its corporate image. An excellent company homepage can effectively establish a positive image of the company. Nevertheless,...
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| Format: | Article |
| Language: | English |
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Imam Khomeini International University, Qazvin,
2025-10-01
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| Series: | Journal of Modern Research in English Language Studies |
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| Online Access: | https://jmrels.journals.ikiu.ac.ir/article_3650.html |
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| author | Ziling Zhu Xinxin WU |
| author_facet | Ziling Zhu Xinxin WU |
| author_sort | Ziling Zhu |
| collection | DOAJ |
| description | A company’s about-us homepage, serving as the display page of the
company’s fundamental information, constitutes an outstanding means
for the company to mold and publicize its corporate image. An excellent
company homepage can effectively establish a positive image of the
company. Nevertheless, the English homepages of some Chinese
companies do not comply with foreign expressions or images, which
might impede the internationalization process of these companies. Based
on a framework of metadiscourse analysis and multimodal discourse
analysis, this study delved into the linguistic and cultural characteristics
of the introductory discourse of Chinese and American companies. This
research first labeled the types of metadiscourse, and then employed the
SPSS 27.0 to analyze the data. In contrast to American companies,
Chinese companies have less awareness of the utilization of verbal and
visual metadiscourse, particularly interactional metadiscourse.
Additionally, the employment of graphics can assist Chinese and
American companies in better expressing the author’s attitude and
attracting readers. This research is dedicated to integrating a
metadiscourse framework and multimodal discourse analysis to analyze
the metadiscourse in English introductory writing of Chinese and
American companies, and provides implication for companies on how to
enhance the readability of about-us page for native English speakers. |
| format | Article |
| id | doaj-art-7a1e9cdc23ca43ee9a2f5cd29e062cf9 |
| institution | DOAJ |
| issn | 2676-5985 |
| language | English |
| publishDate | 2025-10-01 |
| publisher | Imam Khomeini International University, Qazvin, |
| record_format | Article |
| series | Journal of Modern Research in English Language Studies |
| spelling | doaj-art-7a1e9cdc23ca43ee9a2f5cd29e062cf92025-08-20T02:59:19ZengImam Khomeini International University, Qazvin,Journal of Modern Research in English Language Studies2676-59852025-10-01124118https://doi.org/10.30479/jmrels.2025.21330.2455Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American CompaniesZiling Zhu0Xinxin WU1School of Foreign Studies, Jiangnan University, Wuxi, ChinaSchool of Foreign Studies, Jiangnan University, Wuxi, China School of Language, Literature, Music and Visual Culture, University of Aberdeen, Aberdeen, UKA company’s about-us homepage, serving as the display page of the company’s fundamental information, constitutes an outstanding means for the company to mold and publicize its corporate image. An excellent company homepage can effectively establish a positive image of the company. Nevertheless, the English homepages of some Chinese companies do not comply with foreign expressions or images, which might impede the internationalization process of these companies. Based on a framework of metadiscourse analysis and multimodal discourse analysis, this study delved into the linguistic and cultural characteristics of the introductory discourse of Chinese and American companies. This research first labeled the types of metadiscourse, and then employed the SPSS 27.0 to analyze the data. In contrast to American companies, Chinese companies have less awareness of the utilization of verbal and visual metadiscourse, particularly interactional metadiscourse. Additionally, the employment of graphics can assist Chinese and American companies in better expressing the author’s attitude and attracting readers. This research is dedicated to integrating a metadiscourse framework and multimodal discourse analysis to analyze the metadiscourse in English introductory writing of Chinese and American companies, and provides implication for companies on how to enhance the readability of about-us page for native English speakers.https://jmrels.journals.ikiu.ac.ir/article_3650.htmlcompany introductory writingmetadiscoursemultimodal discourse analysis |
| spellingShingle | Ziling Zhu Xinxin WU Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American Companies Journal of Modern Research in English Language Studies company introductory writing metadiscourse multimodal discourse analysis |
| title | Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American Companies |
| title_full | Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American Companies |
| title_fullStr | Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American Companies |
| title_full_unstemmed | Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American Companies |
| title_short | Metadiscourse in Multimodal Discourse: The Case of About-us Pages of Chinese and American Companies |
| title_sort | metadiscourse in multimodal discourse the case of about us pages of chinese and american companies |
| topic | company introductory writing metadiscourse multimodal discourse analysis |
| url | https://jmrels.journals.ikiu.ac.ir/article_3650.html |
| work_keys_str_mv | AT zilingzhu metadiscourseinmultimodaldiscoursethecaseofaboutuspagesofchineseandamericancompanies AT xinxinwu metadiscourseinmultimodaldiscoursethecaseofaboutuspagesofchineseandamericancompanies |